Why Google and Yahoo will eventually lose.Written by Ratliff J
For those of us in Adwords and Overture business, we all know how Google and Yahoo have changed their practice of allowing pharmacy related advertising to any program not approved by squaretrade.
Apparently, they took some heat from US government, as well as some publishers on issue. Here is why it not only is costing Google and Yahoo money, but little guy lost big.
1. Squaretrade charges $200 + $50 a month for an approved seal that will allow you to sell prescription drugs via an affiliate link to an approved pharmacy.
2. Squaretrade does allow Canada pharmacies and affiliates to join, but they must have a disclaimer stating that FDA does not reccomend ordering drugs into US from Canada.
3. The little guy now has two problems. The first is to find a pharmacy that is approved. The second is to pay outrageous fee.
4. Google still shows thousands of unlicensed websites in their search listings, so obviously it does not care that much.
Choosing the Right KeywordsWritten by Geraldine Jensen
One of most difficult parts of setting up a website, and marketing it, concerns determining best keywords to use. When choosing key words try to answer these questions. Do keywords really best describe your site? (relevancy is a must for Goggle!). Do they tell story about products you are selling? Will they target right customers? If you have a site, which is in a very competitive market you may have to be creative when choosing keywords. For example, Google returns, 594,000,000 possible pages for a search done on word, software-- Oh My- How would anyone find a site in that crowd!.
Websites most easily found by search engines are niche sites where there are fewer choices. However, it is hard to be niche site when one is selling popular products! Or is it?
Try using keywords in your meta tags and on you website which are more exact and create a niche. For example, if you are selling advertising, try California Website Advertising. I found help to expand my keyword list, niche it, at wordtracker.com and goodkeywords.com and by using Overture and Google Keyword Tools.