While you're pondering this for awhile- and may even think of a variety of answers to this question- bottom line to it is this- Google continually strives to serve up best relevant content to its customers then its nearest competitors and it usually does.

Content that is provided daily by thousands of web masters, marketers and experts from a variety of fields and industries across globe.

Content that could be- provided by yourself if you are one of smart ones that is using Google to your benefit.

Anyone that has been marketing on internet for knows that Google loves content- and more better. But it should be quality content that informs their customers on subjects of their interests.

So, if you are one of ones who is providing it to them and answering their customers questions- Google will in turn reward you by listing your content high in their natural search engine results for some of your content as long as it is relevant for that subject.

The more relevant content- higher your ranking will be on that subject.

Providing this content isn't difficult either. There is a multitude of information you can write about by just visiting some of article banks online to get ideas on different subjects. It can be on anything like health, finances, business techniques or web promotion.

Once you get a few ideas to write about, you can then use this information to provide content for:

* Articles dealing with subjects that are informative or solve a problem.

* Top 5 or top 10 lists that are easy to construct.

Like "Top 5 Ways to Market Affiliate Products Online" or "Ten Easy Ways To Lose Weight This Year"

* Press releases that inform about new web sites, products, services or announcements. Press releases usually get picked up quickly by online news outlets and then have a tendency to be added to natural search engines listings shortly there after.

So you see, getting a top ten position in Google is actually quiet easy to achieve- if you know how. Once you do know how- then you can take advantage of system by partnering with Google.

Because in essence that is what you have become- Google's partner. You are providing them with what they want and need in satisfying their customer's demands- while you end up benefiting from increase in traffic to your site by being one supplying them with information.

1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on grammar and spelling. Use personal pronouns (I, me, you and your). Limit percentage of I's to half or less of you's.

2. Spread knowledge even further by asking your readership to forward a copy of your ezine to family members, friends, colleagues, or co-workers. Create a "please forward this ezine to" line or two. Give them an incentive, offer a free but-not-free item. This can be challenging to design.

3. Do you give presentations with slides or a projection system? Add a paragraph about your ezine and how to get it on test slide. A test slide is slide you leave up there when they are seating themselves. Leave it displayed until a few minutes before your presentation and then turn it off. By turning it off, it creates a "loss feeling" and they will pay attention to it next time you turn it on.

Turn system on with test slide displayed and then switch to next slide. The next slide can explain how they can get your free but-not-for-free product and directions on how to receive it. Return to this same slide at end of your presentation.

4. At this same presentation, pass around a clipboard asking them if they want to register for your ezine. Start passing at beginning or even before you start. Use a short piece, different colored paper, with a note about free but-not-free item. Give them three incentives to register at that time.

5. Send out a press release every time you have a new free but-not-free item available. Send whenever you have a new context, a new article published, or whenever anything else occurs. Since press releases require special writing, you might want to delegate this, especially if you are challenged with writing from another perspective. If you choose to learn lingo, you can learn how-tos with a Google search: Search example: "press release" and "how to". Leave in quote marks. Don't be nervous about sending out too many, some are always missed. http://www.prweb.com/ is a great place to post your press releases.