Why Google AdSense Is Not the Nail in the Coffin of Affiliate Programs

Written by Clay Mabbitt

By now most people have seen Google's new AdSense ads appearing on some of their favorite websites. Extendingrepparttar same algorithms that make such a robust search-engine, Google is able to provide webmasters with advertisements related torepparttar 131796 content of any given web page. Simply add a few lines of code, and up to 4 classified ads (nearly identical to Google's AdWords included in Google search results) will appear onrepparttar 131797 page. Webmasters receive part ofrepparttar 131798 revenue Google collects when a visitors clicks on one of these ads.

I willingly admit AdSense has a few advantages with which today's affiliate programs simply can't compete. Featuring a "set it and forget it" mentality, AdSense allows you to spend a few minutes setting up your page and know that fresh content will appear each time your visitors return, without any additional work on your part. The closest I've seen an affiliate program come to this is Amazon allowing you to displayrepparttar 131799 top sellers in a given category at any time. It isn't as versatile as AdSense, though, and it does take more time and effort to setup.

The other striking advantage AdSense has over affiliate programs isrepparttar 131800 range of content pages for which it is appropriate. If you have a page about web site hosting, there is no shortage of web site hosting affiliate programs that will help you generate revenue and provide additional information for your visitors. Create a page aboutrepparttar 131801 American Civil War, though, and you will have a hard time finding an affiliate program that relates to your content. Civil War webmasters should sign up for AdSense and Google will provide several paying links that will likely be of interest to visitors.

Lest you thinkrepparttar 131802 title of this article was an accident, let me explain where AdSense falls short. The reporting and tracking available is bare bones. All you get isrepparttar 131803 number of impressions, clicks, and total earned for each day. The lack of information about which page on your site generatedrepparttar 131804 click and whatrepparttar 131805 text ofrepparttar 131806 ad was makes it difficult to know how to improve your conversion rate.

Somewhat inexplicably, part ofrepparttar 131807 AdSense user agreement requires that you not disclose your AdSense statistics to other webmasters. The only explanation I can imagine is Google wants to prevent anyone from crackingrepparttar 131808 algorithms they use in calculating payments. Which leads to my next point…

Google is not disclosing how your earnings are calculated. At least in these early stages ofrepparttar 131809 program,repparttar 131810 revenue is high enough that no one is complaining. Some reports that I've read indicate earnings per click of $.25 up to a dollar and higher for some keywords. My personal experience with AdSense lends credence to these claims, but Google is in no way obligated to maintain these amounts.

Of course,repparttar 131811 ads that Google provides aren't always relevant. If your page discusses "cellular mitosis" in great detail, including AdSense on your page is going to present your visitors with cellular phone advertisements. A determined advertiser with deep pockets can also force an ad onto your page even if it doesn't relate to your content. As I'm writing this article,repparttar 131812 top advertisement that appears onrepparttar 131813 signup page for my AffiliateScreen.com monthly newsletter is about mortgage interest rates.

Internet in Russia and Ukraine - Part 2. Major RuNet and UaNet Search Engines and Directories

Written by Vyacheslav Melnik

This article offers an updated list ofrepparttar Russian and Ukrainian search sites to webmasters and website owners who seek to expand internationally. To read General Information on RuNet and UaNet, please go to http://www.azurel10n.com/ar_runet1.htm

Russian Search Engines and Directories

Yandex.ru Founded in 1997 as a search engine and directory,repparttar 131793 site currently provides some additional search and indexing services via Yandex projects such as zakladki.ru, narod.ru, smart system for choosing goods, link popularity check, etc. Yandex indexesrepparttar 131794 Russian portion ofrepparttar 131795 Internet, Russia-related resources and some Cyrillic Web resources in languages of ex-Soviet republics, Ukrainian in particular. The search engine reads meta tags and considers keyword density and link popularity in its ranking algorithm. The Yandex directory still accepts sites without payment, butrepparttar 131796 free inclusion procedure may take months and provides no guarantee for placement. To be listed inrepparttar 131797 directory within three working days, commercial and non-commercial sites must pay US$249 and $49 respectively, plus VAT. Generally speaking, Yandex looks like Yahoo when it comes torepparttar 131798 controversial idea of charging for listing in a directory, while a free-inclusion search engine drives primary search results onrepparttar 131799 site. In addition to HTML-formatted content,repparttar 131800 Yandex search engine indexes PDF, RTF and dynamically generated pages. By mid-September 2003, Yandex had indexed about 110 million pages with unique content.

Rambler.ru The site is a search engine combined with two directory-based rating systems: Rambler's Top100 and Rambler's TopShop. Since its foundation in 1996,repparttar 131801 search engine has been indexingrepparttar 131802 Russian Web segment andrepparttar 131803 content with domains of other post-Soviet countries. Rambler ignores meta tags. Being listed inrepparttar 131804 Top100 directory is very beneficial to a site, becauserepparttar 131805 Rambler search engine reviewsrepparttar 131806 listed URLs daily, while other sites are visited every two weeks at most, except news sites that are spidered five times a day. Rambler offers free inclusion service. The search engine conducts over 1.1 million searches a day.

Aport.ru Search engine and directory. Aport indexesrepparttar 131807 Russian Web segment andrepparttar 131808 content with domains of other post-Soviet countries. The ranking algorithm considers meta tags, alt and title tags, keyword density, inbound links, commentaries and some other factors. The search engine indexes dynamic pages. The integrated directory is based on @Rus, once an independent search site. Both search engine and directory offer free inclusion. Aport operates as a constituent part of a Rol.ru portal that, in addition to its search options, offers services nationwide as an ISP and provides access to news (Rol.ru/news), sample essays (Referat.ru), entertainment pages (OMEN.Ru) and online games (Absolute games).

Google.com.ru - Not Google.Ru! Despite Google still lags behindrepparttar 131809 above search engines in Runet / Uanet search traffic, it becomes increasingly popular withrepparttar 131810 local searchers. Some opinion polls state that Google still accounts for three to nine percent of Runet search traffic, but many webmasters and analysts believe that its share in total searches onrepparttar 131811 Russian search sites is 10 percent atrepparttar 131812 very least. Google applies its general indexing rules to any Web content in Russian or related to Russia, whether or not a domain name is specific to Runet. This is a big advantage over its Russian competitors that are not so friendly torepparttar 131813 websites with domain names like "yoursite.com", "yoursite.org", etc. and require them email their applications for inclusion. However, there seems little chance of Google takingrepparttar 131814 lead in Russia and Ukraine unless it improves its search algorithm in terms ofrepparttar 131815 Russian and Ukrainian language morphology (flexions, synonyms, etc.). The drawback to morpheme search also means that web copy in Russian or Ukrainian should be crafted specifically for Google.

Many users still confuse Google (www.google.com.ru) with Google.Ru (www.google.ru). The first address isrepparttar 131816 true URL path to Google's standard interface in Russian, whilerepparttar 131817 second domain name has been cybersquatted on since August 2001. The site "Google.Ru" now operates as an information portal that delivers brand-name Google's search results.

Lycos.ru Lycos Russia, a branch of Lycos Europe, first appeared onrepparttar 131818 Internet in August 2001. You can add your URLs to Lycos Russia's search engine and directory for free. The search site is very helpful in doingrepparttar 131819 combined global-and-regional searches. Obviously, Lycos Russia stands a good chance of being ranked higher amongrepparttar 131820 local search sites, but it may take a few more years for Lycos, still popular with Europeans, to ensure its profitability and growth onrepparttar 131821 Russian Web.

Punto.ru Search engine. Founded in 2001. Punto can filter out duplicated copy in search results, leavingrepparttar 131822 most relevant page. The search site has a software module that changes misspellings so that any misspelled keyword or phrase you type in cannot affect search results. Searches in Ukrainian are possible as well. The ranking algorithm places great importance on link popularity.

Turtle.ru The search engine with a bit peculiar name began operating in mid-2002, having over 81 million pages in its searchable database. Despite its name, Turtle does searches quite fast, but it displaysrepparttar 131823 less relevant search results, compared torepparttar 131824 top four engines. Turtle declares that it indexesrepparttar 131825 regional Internet portions of ex-Soviet republics (the CIS countries) in their national languages as well asrepparttar 131826 Russian-language Web resources of other countries. However, when I tested Turtle recently, it failed to do searches in Ukrainian. Automatic submission is not allowed.

Tela.ru A search engine that spidersrepparttar 131827 Russian portion ofrepparttar 131828 Internet and considersrepparttar 131829 Russian-language morphology. There is a Ukrainian search page onrepparttar 131830 site, but it provides poor search results in Ukrainian. Tela needs no submission for a webpage to be indexed.

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