Why Good Copywriting Matters

Written by Amrit Hallan

Whether it is a web page or a brochure or a mailer or a newsletter, your written words deciderepparttar direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, and it can be simply dry.

The Internet is a great leveler. Althoughrepparttar 108201 current spate of pay-per-click search engines has maderepparttar 108202 battle ground a bit uneven, it is still favorable to small, but innovative businesses.

It took a severe economic jolt to make these businesses realizerepparttar 108203 power ofrepparttar 108204 written word –repparttar 108205 copy of your pages that you put onrepparttar 108206 Net. For long its significance has been put onrepparttar 108207 backburner, and lots of breast-beating has gone intorepparttar 108208 cause ofrepparttar 108209 "latest development technology." Well, technology has its place, but what makes a customer do business with you is,repparttar 108210 written message.

It all depends onrepparttar 108211 words you use,repparttar 108212 way you use them,repparttar 108213 combinations you use them with, andrepparttar 108214 way you decide when not to use them - it's all about words.

Sadly,repparttar 108215 small-sized businesspersons do not take copywriting seriously until its too late. 95% of businesses fail because they fail to convey their message. Their copy is not convincing enough.

Whenever you convey a printed message, you have an end objective. The sort of response it invokes heftsrepparttar 108216 success ofrepparttar 108217 copy ofrepparttar 108218 printed message.

Copywriting that Sells

Written by Amrit Hallan

The first thing I learnt after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens inrepparttar efficient employment of language, if it does not sell, it is worthless.

Whenever you sit down to work on a new copy or edit an old one, just keep one thing in mind: how you can deliver “the message” in minimum words. Remember that literature written forrepparttar 108200 sake of promoting a product or a service needs to be succinct and direct, and above all, understandable. The average reader of your literature is a person who is in a hurry. He/she is bombarded with similar messages already (and he/she might be cynical).

Keeprepparttar 108201 end result in mind and createrepparttar 108202 copy around that. Relinquish your inherent proclivities and biases, and just focus onrepparttar 108203 message. Presentrepparttar 108204 copy in a way that it is highly informative, convincing, and compelling. Before sitting down to write, think of your target readership. Are they children? Are they housewives? Are they teenagers? Are they hardcore technocrats and scientists? Formulate your language and presentation according to that.

A method I find useful is, make a list of allrepparttar 108205 words that can be associated withrepparttar 108206 current copywriting project. It is fun, and it helps you create supersets, sets and subsets of your project.

I have seen many copies whererepparttar 108207 creative writers lose focus, get carried away with their “creativity”, and end up creating a message that can win accolades as a piece of art, but makes no sale forrepparttar 108208 client. The way you present your message should not dominaterepparttar 108209 actual message. Your writing style should not impederepparttar 108210 actual message and end up creating a distraction.

I myself am a writer. It is often extremely hard to resistrepparttar 108211 temptation of sprinklingrepparttar 108212 powder of my style onrepparttar 108213 copy, but I have to resist it forrepparttar 108214 sake ofrepparttar 108215 message (and my income). I have learnt to become detached. I keep telling myself: it’s just a copy for my client for which I’m getting paid, and it is not a piece of literature that I’m creating to furtherrepparttar 108216 cause of my art.

This isrepparttar 108217 age of information. I don’t know if it is true or not, it used to take an entire life-time inrepparttar 108218 eighteenth century to processrepparttar 108219 amount of information we process in a single day. With so much information (most of it is junk, byrepparttar 108220 way) around, it becomes difficult both forrepparttar 108221 reader andrepparttar 108222 writer to pinpointrepparttar 108223 right tone and pitch. With so much fraud around, it becomes difficult to establish credibility.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use