Why Getting More Traffic is the Biggest Mistake Web Owners Make

Written by K ONeill


Want to knowrepparttar #1 misconception among Internet marketers and website owners?

Here it is:

The biggest mistake web owners make is thinking that it's all about GETTING MORE TRAFFIC.

The term 'web traffic' gets over 43,000 inquiries per month according to Overture - that's over half a million queries a year! And that's not includingrepparttar 140061 related searches like 'web site traffic', 'get more hits', 'increase web traffic, etc.

Of course this is understandable from one point of view. With search engines changing algorithms and competitor websites multiplying, it's understandable that web site traffic viarepparttar 140062 search engines is dwindling (That's notrepparttar 140063 only way to get traffic but that's a whole NEW article). So wanting more traffic for your website is a noble aspiration.

However it's notrepparttar 140064 most important thing. Not even close.

There's another factor that's even MORE important than having a well designed website or even getting web site traffic. What is it?

Web Conversion.

Web conversion isrepparttar 140065 ratio of sales to visitors to your website. So for example, if you get 100 unique visitors to your website and make 1 sale, your conversion rate is 1 / 100 or 1%.

Increasing your web conversion rate is 10 times more important than getting more traffic - in my humble opinion.

Want proof? Just run some numbers.

Let's say you're getting 100 unique visitors to your website per day and that you make 1 sale per day (or per 100 visitors). So your conversion rate is 1%. Let's say that each sale nets you $100. So you're making $100 a day or $700 a week.

Not bad right?

But let's say you want make more money so you decide to get more traffic. You run some pay per click ads and get 50 more unique visitors a day. (Or maybe you hire a SEO expert and pay thousands of dollars to get higher rankings, or maybe you buy some high-ranking links, etc.) Regardless that's a 50% jump in traffic.

Pretty impressive. But you've definitely put out a LOT of effort and even money to get more traffic. Was it worth it?

Well, you're now making an average of 10.5 sales per week (150 hits per day x 7 days x 0.01). That's approximately $1050 per week - or an extra $350 a week.

That's pretty good. But it did cost you depending on how you got that extra traffic.

What Star Wars can teach you about creating a Buzz for your Business?

Written by Mical Johnson


Many people think marketing is some type of mystery that only a few select people knowrepparttar secret too. In fact if you look atrepparttar 140060 entertainment industry you will find some ofrepparttar 140061 best models to follow. Let’s look at George Lucas and Star Wars. How long beforerepparttar 140062 movie came out did you know it was coming? How many different places did you see an ad for it, someone talking about it, or writing about it? How many different ways does he tie in to advertise his movies that are “outside”repparttar 140063 entertainment industry?

Find your source

The first thing you need to do is find out where your people “hang out” inrepparttar 140064 real world or surf onrepparttar 140065 internet. There are many sites that people go to and many place thatrepparttar 140066 visit everyday. Withrepparttar 140067 internet you have many “niche” products and places for people to talk about them like blogs, or forums or different ezines that are published. Even though Star Wars has become somewhat of an icon they still market to very specific “niches” first. From there they will start to create a buzz everywhere else. Find out whererepparttar 140068 people who absolutely loverepparttar 140069 type of product you are marketing “hang out” and advertise there first.

Marketing onrepparttar 140070 internet you can do this rather quickly. There are plenty of search engines like Google, MSN, and Yahoo that will index what you are looking for quickly.

**Tip: Use quotes around you search term to get a more specific result**

For example if you were trying to sell Star Wars memorabilia in your search you would put “Star Wars memorabilia”. Alsorepparttar 140071 more specific you getrepparttar 140072 better. Instead of doing “Star Wars memorabilia” you would do “Star Wars action figures” and get a laser focus group of people wanting to buy your product. When they get excited about your product they like to tellrepparttar 140073 world about it.

Announce it torepparttar 140074 world

Any time you have a new product or are just starting your business. Make sure to announce it torepparttar 140075 world. In fact anything that is news worthy can be done this way as well. There a plenty of free press release sites out there for you to get your message out. You must come a crossed as providing a solution to someone’s problem and not a sales letter to get a better response. Being creative isrepparttar 140076 key to this type of free marketing. If you just don’t feel that you are creative enough for a modest fee most places will even write it for you and guarantee distribution for you. How many times did you see that Star Wars was going to be in theaters? How many different spins did they put on it? Do you think we would know when it was going to be inrepparttar 140077 theater if they didn’t announce it first?

Get your product or service reviewed

With allrepparttar 140078 consumer watchdog groups out there and people giving their opinion on your product and service make sure you give them something to talk about. Contact these people and ask them to review your product or service so you not only can get them to publish what they think, but also find out what suggestions you can do to improve on it. This is a great way to get an honest opinion about your product or service. How many sneak previews of Star Wars happened all a crossedrepparttar 140079 country andrepparttar 140080 world for people to give their opinion and write a review about it?

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