Why Every Business Needs A Professional Web Site

Written by April Ward


Okay...you are trying to land an account with a new customer and your first meeting is tomorrow. What do you wear? Tattered jeans and old running shoes? Of course not! You wear clothes that accurately reflectrepparttar professionalism of you and your business. You know thatrepparttar 132660 wrong impression could cause you to loserepparttar 132661 customer, so you put your best foot forward and wear your best to impress.

Your web site will leave an impression on your customers just as you do. Remember, your Internet site is oftenrepparttar 132662 first thing new clients come in contact with. Millions of consumers go online each day surfingrepparttar 132663 Internet for hours before they make a single call, so leave nothing to chance. Make sure you hire a professional to create your web site.

How to Get Your Visitors to Create Content for Your Website

Written by Clay Mabbitt


An ongoing challenge for webmasters today is to provide fresh content that gives visitors a reason to return to their site. Unless you have a full-time staff dedicated to creating regular content,repparttar time involved can be crippling.

Wouldn't it be great if someone else would write timely, relevant content for you? Sure, but what arerepparttar 132658 odds of that happening? Well, many webmasters are already enjoying this phenomenon, and I'm happy to count myself among them.

Set it up. Whether your site has a catalog of products or a collection of articles, you can design your pages to allow visitors to post reviews of whatever is featured onrepparttar 132659 page. They can share their experiences with items they've bought or post comments onrepparttar 132660 information in your site. Don't confuse this powerful tool with a discussion forum. You createrepparttar 132661 topic of each page, and encourage visitors to post updates withrepparttar 132662 latest information in this area.

The more information you provide on your site,repparttar 132663 better service you are providing to your visitors; but they aren'trepparttar 132664 only ones who benefit from including reviews. It's also a boon to you as a webmaster. Even if you never wrote another line of new copy, your pages will continue to grow with relevant content. Granted you still have to spend a little time readingrepparttar 132665 reviews and moderating what appears on your site, butrepparttar 132666 time required is much less than you would spend writing original content.

Why someone else will create content for you. Whilerepparttar 132667 advantages torepparttar 132668 webmaster and reader may be obvious, you are probably wondering what incentives exist forrepparttar 132669 reviewer. A few lucky souls have enough free time to share their opinions online forrepparttar 132670 mere satisfaction of seeing their own words, but most will need something more tangible before they investrepparttar 132671 time to write a useful review. The onus is on you,repparttar 132672 webmaster, to create an appropriate incentive. The importance of link popularity in search engine rankings provides a powerful clue. At AffiliateScreen.com, I allow my visitors to post reviews of their experiences with online affiliate programs. Atrepparttar 132673 bottom of their review, they haverepparttar 132674 option of including a link to another page that supports what they've written (or they can simply include their affiliate link forrepparttar 132675 program). AffiliateScreen.com gives themrepparttar 132676 additional credibility of their expertise appearing on a third-party site.

Look at this fromrepparttar 132677 reviewer's perspective. Here's a unique opportunity to gain an external link pointing torepparttar 132678 reviewer's website, but this is far more valuable than a random reciprocal link. Search engines are determining link popularity by examining bothrepparttar 132679 quantity and relevance of links. The page with their link is loaded with keywords related torepparttar 132680 product or service, andrepparttar 132681 reviewer can include additional relevant keywords in their post. The reviewer actually has a hand in creatingrepparttar 132682 page that will link to their site. This is extremely powerful! Can you begin to see how anyone looking to increase traffic to their site would jump atrepparttar 132683 opportunity to create content for your website?

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