Why Ecommerce is Not Ready for My Daughter or Me

Written by Kimberly Krause Berg


Asrepparttar mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me thatrepparttar 108657 shopping experience for my daughter is attractive to her not because she wants to spend my money, but becauserepparttar 108658 experience of buying itself is so rich torepparttar 108659 senses.

For example, when we enter her favorite storesrepparttar 108660 first thing that hits me isrepparttar 108661 music. If it's her kind of music, we're inrepparttar 108662 right place for her. Ifrepparttar 108663 signs nearrepparttar 108664 front ofrepparttar 108665 store have sale prices and notices about markdowns, we're inrepparttar 108666 right place for me. Immediately there are two user needs met. Mother's and daughter's.

Next, for me, is how products are displayed. I look for orderliness and logical groupings such as jeans in one place,repparttar 108667 teeny tiny things she calls shirts in another place, "hoodies" in every possible color in another section. I also look for clean dressing rooms and clues as to how many items she can load up on before she meets their limit. Meanwhile, she's looking at colors, sizes, textures, and styles. She glides along in her beat up sneakers touchingrepparttar 108668 items as she passes by. Her hands drift along piles of sweaters as if walking through a field of daisies. A certain texture will stop her dead in her tracks and I'll get that "Mom, look!" expression from her.

It strikes me that some ofrepparttar 108669 stores she insists we stop into don't offer much for me to do or look at. The décor is dark, black, and limited to a few racks mixed with hanging things onrepparttar 108670 walls separated by posters of half naked teenagers standing next to cars they can't possibly afford to buy. Clothing prices are hidden inside sleeves. Sale signs are taboo. Butrepparttar 108671 music is hip,repparttar 108672 salespersons are scary-looking andrepparttar 108673 smell of leather mixed with hair gel is making my wallet itch. Their website, I bet, has but one click-path designed for teens and their parents must be blindfolded so as not to readrepparttar 108674 content before handing over their credit card.

Finally in a store where I feel welcome, my daughter is admiringrepparttar 108675 merchandise and starting to find what she likes in her size. I'm avoidingrepparttar 108676 mirrors and marveling atrepparttar 108677 sales personnel with their size 3 bodies, smudged eyeliner and 35 bracelets on each wrist. For my daughter, who looks just like them, this is confirmation she's inrepparttar 108678 right store. I, onrepparttar 108679 other hand, will stop holding in my stomach when we get back out torepparttar 108680 parking lot, or when we grab our lattés in Starbucks onrepparttar 108681 first floor.

While other mothers and myself are holding piles of clothes in our arms, or running back and forth to get something in different sizes, my mind drifts to allrepparttar 108682 ecommerce websites I find in search engines, but don't purchase from. For starters, most of them think I'm going to read 35 links in their navigation, plus their ads, before deciding which isrepparttar 108683 right path to follow. Some of them will tell me about one sale, but if I want to know more, I have to figure out where they stuck that stuff. There's nothing I can physically touch andrepparttar 108684 images are usually tiny. Sure, I can click to enlarge but how many times have I done that only to find a bigger view ofrepparttar 108685 same boring, unattractive picture?

Getting Approved by Adsense in a Jiffy…

Written by Anik Singal


Copyright 2005 Anik Singal

I don’t understand why everyone makes Adsense out to sound like some kind of devil. So far, I have a 100% approval rate for my consulting clients. You would think that we spend months developingrepparttar site to submit for approval – but to be honest; I spend less than a day (if that!)

What we found is that Google is not nearly as picky as they make themselves sound to be. The trick is to make your site in such a way that you are just providing content; we have found thatrepparttar 108656 less selling you do on your approval site,repparttar 108657 better.

Don’t worry, once you’re approved you can use that code wherever you want – so put it on other sites that sell later. But forrepparttar 108658 purposes of getting approved, try to limit to just content, content and more content!

Now, forrepparttar 108659 disclaimer before we start talking about how to get your site approved for Google Adsense. I am not a member of Google at all, everything I am about to say is all speculation and experience. I have helped over 50 clients get approved for Google Adsense without having even 1 of them not get approved – we have 100% approval rate on FIRST try.

All I am going to teach you is exactly what I do for them.

There are three main elements that I focus on when getting a client approved:

1.Site look and feel – Not that Google wants a $10,000 professionally designed website, but they also don’t want some piece of junk. Make sure to at LEAST have a presentable website – even if it is just a few tables and a solid background color. Avoid using tacky backgrounds or unprofessional color contrasts.

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