That REALLY makes sense when it comes to business. Say I join up on a 'once in a lifetime opportunity' and it only lasts for 3 months. Well, I plan on living a LOT longer than 3 months, so unless 'once in a lifetime opportunity' nets me about $10 MILLION a month for those 3 months, I think I'll pass.
We all hear all time about how it's 'Opportunity of a Lifetime' to get in on 'Ground Floor'. Well, I don't know if it will be opportunity of a lifetime or not, but isn't 'Ground Floor' just sort of a nice way of saying 'Unproven'?
I heard a statistic other day that says only 10% of Internet businesses last beyond 2 year mark. That's hardly a lifetime. Personally, I think that number is very optimistic, too. I'll bet less than 10% of Internet businesses last more than ONE year, at least in Internet marketing circles. So, unless your willing to move your 'Ground Floor' every 3-6 months, you'd better choose carefully.
What most Internet marketers fail to realize is that being in on 'Ground Floor' is NOT what makes an opportunity a good one. What's more important to starting a successful business is EXPANDABILITY of company's market.
I heard a good example at a meeting a couple of nights ago. How many of you would like to get in to selling 8 track tapes? Come on, market for 8 tracks used to be HUGE! It was a multi-million dollar market at one time. Of course, we all know that market is dead now, right?
So, if an MLM called "8 Track Mania" wants you to spend $49 to join up and market with them, you'll politely shoo them away and suggest they do some research on a silly little item know as a Compact Disc, won't you?
On other hand, if a company that did over $600 MILLION worth of business in North America last year explained to you that their name is only recognizable by 2% of their potential market, would you be more inclined to pay them $49 for opportunity to market for them?
That one makes more sense, huh? The second opportunity has a lot more room for growth, and that is what counts.
All of us in Internet marketing were lured here by one of two concepts. One, get rich quick, or two, lifetime residual income.