Why Collect Art Glass?Written by Judy Butterman
Ironically, I was asked this question recently. My first reaction was to wonder just how this person could be so naive. Then I realized that many people who don't collect glass may be naive when it comes to understanding fascination that we art glass collectors share.There are definitely many different reasons that each person collects art glass, but one thing we all have in common is pure appreciation of artistic perfection. Just looking at some pieces, for example from Charles Lotton, inspires awe in sheer beauty of work. Another obvious reason is that beautiful art glass certainly enhances any decor. From adding additional colors to an otherwise neutral-colored room to showcasing favorite pieces, art glass can provide finishing touches for any room in your home or office.
| | 3 ELEMENTS TO A DEAL-SEALING CLASSIFIED ADWritten by Donald Lee
Have you ever wondered why your perfectly fine classified ad fails to attract attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered three techniques of writing a classic classified ad.Of course, give yourself credit for recognizing one important facet of today's selling world. You decided to sell your stuff at an online classified site. As anybody in business knows, online classified ads get you more privacy, a broader selection of buyers, and a wealth of tools to help you keep tabs on your transactions. When compared to a newspaper, cyberspace is also a wee bit more spacious. There are billions of pages on Web, and only a few dozen in your typical neighborhood rag. For you, that means a lot more space for your ad to say least. With that space, however, comes great responsibility-and great potential. The extra room gives you freedom to include as much product description and sale copy as you want. You can't just slap together a whole bunch of information, though. You need to use three special ad writing techniques that will attract buyers and seal deal: attention, interest, and action. Attention. Make sure buyer stops at your ad instead of thousands upon thousands of others out there in cyberspace. Your ad's title is first lure to grab his or her attention, and first component of a catchy title is item's best feature, whether it's price, item's rarity, or its popularity. Next, be sure title includes keywords or other synonyms for your item that a buyer might use in a search. For instance, a buyer could search for "automobile" instead of "car," "pullover" instead of "sweater." Interest. Once you have buyer's attention, hook them with details. There is a direct relationship between amount of information you provide and number of sales you'll make. So describe item as completely as possible-size, color, material, designer, model-and provide a clear, digital photo to finish job where your words leave off. Even offer your prospective customer item's history if possible.
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