With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!

I know, I know, you're thinking, "Okay, now you've lost it Glen." But I haven't. Let me explain.

Let's say you place an ezine ad, which costs you $200. and you make $20 for every sale made. If you make 8 sales with ad you will earn $160.

Gosh, you just lost $40. That's a bad ad right? The answer to that depends on how you wrote your ad. Let me show you how losing $40 can actually be a win.

When you create your ad, don't advertise directly for your product. Advertise something that will "bring them in door". Freebies like this mini-course, sweepstakes or items at exceptionably low prices work well.

The job of your advertisement is to create leads. That is, to get readers e-mail address with permission to follow up Yes, that's that one to one marketing thing happening again.

Using autoresponders that automatically follow-up will give you ability to set up a completely automated follow-up system for your product or service. You can use three, eight, or even thirty e-mail follow-up messages to generate sales for your product.

Instead of only having one chance to sell your prospect, you can have thirty opportunities to sell them -- all for price of one ad. Which do you think will make more sales?

Marketing guru Jay Levinson figures average person needs to see an ad twenty-seven times before it has desired impact. Twenty seven times! Now you know why you see Coca-Cola everywhere you look.

Okay, so let's do math again. You paid $200 to run your ad with a link to your automatic follow-up system. Let's say you send seven follow-ups. You made $160 on first ad. Don't forget what guru says -- more a person sees an ad, more likely they will buy. But for argument sake, let's say your conversion rate stays at $160 per follow-up. $160 times seven follow-ups equals $1120. Now you've made a profit of $920! Pretty cool isn't it?

The best way I know of to multiply your online results, such as doubling size of your opt-in email list, or increasing your sales, is through use of joint ventures.

Joint ventures are partnerships created with other reputable business people that create a win-win situation for not only you and person you partner with, but also your customer!

A great example of a joint venture that can be used to double size of your opt-in subscribers overnight, is to partner with another publisher who publishes a newsletter for a related, but not competing, product or service as yours. This is called co- registration.

Here's how you do it. Create a subscription page for your newsletter. Once visitor subscribes to your ezine, have them automatically forwarded to a 'Thank You' page that offers your partners ezine along with a recommendation. The recommendation will greatly improve response you get so give your partner a good one.

Now all you have to do is have your partner do same thing. Provided you are both generating approximately same amount of new subscribers per day, you will DOUBLE your subscription rate!

This technique can be done with simple programming or use of a pop-up window. You can find script for a pop-up window at: http://wsabstract.com/popwin/index.shtml. To see a sample of how I use this technique check out: http://www.jokeboy.net You will notice, I have modified technique a little to suit my needs. What I have done is forward subscriber to my content-related, ezine subscription page, where other publishers pay me to collect thousands of subscribers for them every month. To learn more about this service visit: http://www.listopt.com/lbsignup.html.

The second type of joint venture is in form of a personal endorsement that each partner sends out to his respective ezine readers. This technique will yield you amazing results.

What you want to do is work out a deal with your joint venture partner whereby you can offer his subscribers a special offer or discount for your product or service. By doing this, your partner wins because in eyes of his readers he is making them an exclusive offer (and therefore, subscriber wins too). Your partner may also reap rewards of any referral fees you might give him. And you win because of all new business that is generated for you for free!