Why Articles Are Not The Route To High Search Engine Rankings

Written by Priya Shah

Copyright 2004 Priya Shah http://www.PriyaShah.com

If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been soldrepparttar idea that writing and publishing your own articles will do it for you.

Here's why that's not entirely true.

Imaginerepparttar 127902 following scenario...

You write an article around a keyword or keyphrase you want to rank well for.

You submit that article to allrepparttar 127903 article submission sites and directories and ezines you can find.

Your article gets published in hundreds of places.

You now have hundreds of links pointing back to your main site...

But your own site never shows up inrepparttar 127904 top ten results for that particular keyword or keyphrase.

Instead you find that there are lots of other sites carrying your article that rank better than yours.

You've completely missed out on an excellent opportunity to get high rankings for your keyword or keyphrase.

Even worse... you just handed your precious keyword-rich content on a platter to possible competitors who happened to publish your article on their website, and may have lost some of your most targeted visitors and sales to them.

So where did you go wrong?

Your mistake lay in using your precious article -repparttar 127905 keyword-rich content you toiled for hours to write - for entirelyrepparttar 127906 wrong purpose.

You failed to userepparttar 127907 power ofrepparttar 127908 medium of article publishing to give your site an unbeatable advantage over others.

Here's how to use your articlesrepparttar 127909 right way to boost your search engine rankings.

1. Publish Unique Content On Your Website

When you make an article available for reprint,repparttar 127910 article, by virtue of it being published on hundreds of other sites, now no longer qualifies as unique content.

Website ranking with an internet marketing specialist

Written by Frank Levert

Onrepparttar internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites onrepparttar 127901 internet got much more complex since. Google is now a major player inrepparttar 127902 search engine industry and any serious internet marketing specialist and seo expert knows how important it is to get a good website ranking in that popular search engine. Understanding Google's algorythm along with having good html and writing skills can often makerepparttar 127903 difference between being an amateur or a good internet marketing specialist. Although, many other aspects that we will cover here should be taken into consideration when comesrepparttar 127904 time to findrepparttar 127905 right internet marketing specialist for your website.

To start with, you need to define your goals. Are you planning on building a new website or improving an existing one? To get straight torepparttar 127906 point, it is a known fact that an internet marketing specialist will have much more to work with if building a new website than if only improvingrepparttar 127907 search engine ranking of an old one. Look at it as if it was a house. Wouldn't it be better if you had a strong foundation? In other words, you can expect better results from your internet marketing specialist when building a new website from scratch. Inrepparttar 127908 other hand, it will also cost you more. Of course, you want to know ifrepparttar 127909 investment would be worth it. The truth is that it depends onrepparttar 127910 products and services you are offering and any serious internet marketing specialist should be able to give you a clear and realistic portrait ofrepparttar 127911 situation. Try avoiding those internet marketing companies offering guaranteed website ranking cause that could be tricky. Unlessrepparttar 127912 guaranty includes keywords of your choice, which would be very surprising, you could end up with keywords such as "upper ny marketing firm" ranking onrepparttar 127913 first page of Google's results but who would really search for that exact term? You could also rank well with a decent keyword such as "marketing techniques" and get some traffic from it but sincerely, would you get customers this way or a bunch of students and people trying to learn about marketing techniques?

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