If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold idea that writing and publishing your own articles will do it for you.

Here's why that's not entirely true.

Imagine following scenario...

You write an article around a keyword or keyphrase you want to rank well for.

You submit that article to all article submission sites and directories and ezines you can find.

Your article gets published in hundreds of places.

You now have hundreds of links pointing back to your main site...

But your own site never shows up in top ten results for that particular keyword or keyphrase.

Instead you find that there are lots of other sites carrying your article that rank better than yours.

You've completely missed out on an excellent opportunity to get high rankings for your keyword or keyphrase.

Even worse... you just handed your precious keyword-rich content on a platter to possible competitors who happened to publish your article on their website, and may have lost some of your most targeted visitors and sales to them.

So where did you go wrong?

Your mistake lay in using your precious article - keyword-rich content you toiled for hours to write - for entirely wrong purpose.

You failed to use power of medium of article publishing to give your site an unbeatable advantage over others.

Here's how to use your articles right way to boost your search engine rankings.

1. Publish Unique Content On Your Website