Why Aren't You Using Audio?

Written by Ronni Rhodes

Why Aren’t You Using Audio?


Ronni Rhodes

As use ofrepparttar Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As convergence moves inexorably forward, we have to ask ourselves if there is a practical way to combinerepparttar 124138 best of this technology and still providerepparttar 124139 user with a satisfying Internet experience.

The answer, at this stage of Internet evolution, is audio.

Voice, by itself, providesrepparttar 124140 means to enhance a user’s enjoyment ofrepparttar 124141 Internet. Voice conveys many ofrepparttar 124142 intangibles underlyingrepparttar 124143 written word. A voice can touchrepparttar 124144 human spirit and deliver a message on its’ own merits. Audio can build community and maintain relationships.

Audio isrepparttar 124145 most mature ofrepparttar 124146 streaming technologies and doesn’t haverepparttar 124147 bandwidth requirements associated with video. Any Internet user connecting at 28.8k or better can enjoy FM quality sound without experiencing buffering and other annoyances that can affect video at lower bit rates.

It is common knowledge that people only retain 20% of what they read, but they do remember 70% of what they see and hear. That fact in itself increasesrepparttar 124148 value of an audio message delivered from a website forrepparttar 124149 typical user. And,repparttar 124150 implications of how audio can increase Internet enjoyment forrepparttar 124151 handicapped are overwhelming.

Streaming audio provides Internet businesses with unlimited opportunities to reach their audience and to simplify their interactions. Streaming audio broadens a product’s appeal and helps to stimulate sales. People are comfortable with audio and have few qualms about using it in their day-to-day lives.

Retailers can integrate audio into their operations in several ways. Use it to enhance product descriptions and deliver product information in ways far more persuasive than plain text. Booksellers can have “special events” that offer audio excerpts from selected titles. Art dealers can use voice to give value added information on an artist or a period of history depicted by an artist’s work. (Think of those audio tours that museums offer.)

Organizations that specialize in selling educational tools can use audio clips for potential clients to preview and evaluaterepparttar 124152 material being offered. The ability to samplerepparttar 124153 product is a potent and practical selling aid.

Turn Benefits Into Sales with Streaming Media

Written by Ronni Rhodes


By Ronni Rhodes

The "Wow" factor that accompaniedrepparttar introduction of streaming media onrepparttar 124137 Web has long passed, andrepparttar 124138 technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is onrepparttar 124139 upswing, but it's still not widely used to enhance commercial sites.

Companies trying to do business onrepparttar 124140 Internet are bombarded with marketing advice. Go to your target market. Promote your brand. Develop a web "community." Publish a Zine. All of it, good advice. But shopping carts are still being abandoned at an alarming rate, and conversion has becomerepparttar 124141 most important web statistic.

Inrepparttar 124142 absence of live salespeople, who know how to listen and focus in onrepparttar 124143 customers' desires, businesses onrepparttar 124144 Web must userepparttar 124145 technological tools available to replicate that human experience. Streaming is one of those tools.*

Streaming Media is a natural way to motivate purchasing. It can be integrated into your website as a means to help people get over that “hump” when they haven’t been able to see or touch a product. Use it to calm customers’ nerves, build their trust in your company, and to keep their excitement about your service alive.

When would streaming media serve visitors' needs on a commercial or business site? Use it for:

*Product Demonstrations - Visuals are powerful and convey product features difficult to explain only in text. Medical devices are great candidates. *Installation issues - especially for products geared to personal safety such as child car seats - are expertly handled with video. * Human Resource professionals can use it to enhance corporate Intranets for remote sales forces and clients. Training programs can be stored and viewed by personnel at their convenience. Both audio and video can be used in conjunction with written materials to explain company policies and procedures.

*Streaming slideshows are an economical method of showcasing vacation facilities, business plants, and real estate properties.

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