Why Aren't They Buying?

Written by Michael Southon


You've polished your sales page over and over again until it's gleaming with benefits. You're getting plenty of traffic. And still - no sales.

What's wrong?

It could berepparttar recession (although that's debatable).

With thousands of people losing their jobs each week, consumer confidence (and therefore consumer spending) is down.

But onrepparttar 121726 other hand, if thousands of people are losing their jobs, there is without doubt a growing army of people out there who are looking torepparttar 121727 Internet to make their living.

But let's leave asiderepparttar 121728 recession, and look at two other reasons you may not be getting sales:

(1) People very rarely buyrepparttar 121729 first time.

You must have heardrepparttar 121730 statistics - people have to see your product an average of 7 times before they buy it. When I cast my mind back torepparttar 121731 marketing eBooks I've purchased, in each case I saw those books advertised for months - on websites, in newsletters - before I bought them.

So if you want to make a sale, you must find a way to stay in contact with your visitors - and bring them back.

The easiest way to do this is to offer your visitors a free subscription to your newsletter.

Another way is to offer your visitors a free autoresponder course that educates them aboutrepparttar 121732 product or service you are offering. Create a series of 5 emails about your service or product and put them on an autoresponder that provides automated follow-up.

Getresponse is a free service that allows you up to 20 follow-ups (you specifyrepparttar 121733 intervals between each message):

Word of Mouth' Marketing

Written by Michael Southon


'Word of Mouth' is still one ofrepparttar most effective marketing techniques, online or offline.

Joe arrives at your website and he likes it. In fact, he'd like to tell Fred about it. It's justrepparttar 121725 thing Fred's been looking for. What if Joe could recommend your website to Fred by sending him an email straight from your website?

Well, he can...if you have an 'email to a friend' script installed on your website.

There are many free scripts that will do this for you. Butrepparttar 121726 one I found easiest to install is a script developed by William Bontrager, called 'Master Recommend'.

This one was easy. I had it working on my second attempt.

You can see this script in action at: http://www.freezineweb.com/index.html

Basically all you have to do is (1) configurerepparttar 121727 cgi script and upload it to your cgi bin, (2) create a new web page with a form that is linked torepparttar 121728 cgi script on your server.

Cont'd on page 2 ==>
 
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