Many service business owners these days are "giving away" their business services – and then wonder why people aren't hiring them in droves. In
name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now. Even trained coaches, I believe, do too much pro-bono work. Why? They say that they need to practice, but
bottom line, IMO, is that they don't value their gifts.What can you say to people who 1) ask outright for free information, or 2) want to "pick your brain" or 3) just start talking to you about something, and you realize that they're trying to "borrow" your valuable resources without becoming a client? Here are some ideas. Try them on to see which ones "fit" you best.
23 things to say when someone asks you - a service business owner – for free information!
1.My charge for an initial consultation is "x." If we turn out to be a good match, and you hire me, I'll apply 1/2 of "x" towards your commitment.
2.I'm happy to give you 5 minutes or less of free time, however, most issues are more quickly & effectively resolved in an undisturbed session(s). May we schedule a meeting so I can give you my undivided attention?
3.If someone is very persistent, whip out a stopwatch & say "For $2 a minute I'd be happy to go into this now. May I start
clock & do you prefer to pay with cash or check?"
4.What I can do is refer you to a free resource on "_______."
5.I do work with two pro-bono clients, who are in desperate need financially. I'll take your card and add you to
waiting list.
6.Yes, I do work with clients on "name
issue." Would you like to set up a consultation?
7.That will cost "x" per hour.
8.There's a lot I can do for you that's similar to
work I did for "xyz" client. Would you like to get together and build a marketing plan? (And then charge for those services.)
9.Well, I'd love to suggest something; however, my fees are "xxx" per hour.
10.Are you looking to hire me?
11.Are you looking to hire _____? Well, I'd love to talk to you about that; my fees are "x" per hour."
12.You may call me for a 15-minute talk, very focused, on that issue.
13."Well,
answer to that question depends" and then spend a few minutes explaining some of
options and considerations. For example, I may explain that
best way to identify
"solution" is to work backward from
desired end result and process. That provides a natural lead-in to: "If I were to work with you on this project, here's how we would do it..."
14.Sorry, I can't answer that unless you pay my fee (or hire me).
15.A complete answer to your question is going to take more than 15 minutes over
phone. Would you like me to send you a proposal on this?
16.I have really enjoyed talking with you and would like to help more. May I send you one of my brochures and a rate card?