When I coach my entrepreneur clients, one problem I often see is that they're not taking enough time to market and grow their business.It's not that they don't understand
value of those efforts, or they don't want to make time. It's that they're simply trying to do too much by themselves. They're so busy running their business that they're not working ON their business.
Are You Spending All Your Time on Little Stuff? Owning your own business requires wearing a lot of hats. But it seems that when many people leave their jobs to "go solo," they think they must work completely solo as well. They insist on doing everything themselves — even tasks they know darn well they're not good at.
They try in vain to design their own Web sites and brochures, write their own sales copy, process their own orders, manage their own mailing list, personally respond to every customer call and e-mail, ship their own products, and more. Pretty soon they're running around like that proverbial headless chicken.
What eventually happens is their love for their work— reason they started their own business in first place— drowns in a flood of administrative trivia. Suddenly one morning they wake up feeling burnt out and without that positive, creative energy they used to have.
When this happened to me a few years ago, I was lucky to learn about virtual assistants (VAs). VAs are freelancers who take care of all that "busy work" for entrepreneurs like us. Because VAs are independent themselves, they work on an as-needed basis from their own homes or offices, saving you cost and hassle of hiring a regular office assistant. I now have two VAs — Liz, who lives in Boston, and June, who lives in Georgia. And I can't live without them!
What Could YOU Delegate to a VA?
During next week, keep a log of all your activities. Then sit down and review it. Decide which activities are truly ones that only you can do and which you can delegate. For example, here are some of tasks I delegate to my VAs:
Responding to customer e-mails and phone calls re. downloading my e-book. Scheduling business and personal appointments and interviews. Bookkeeping: invoicing customers, receiving and paying bills, reconciling bank statements, tracking expenses and tax records, working with my accountant. (This was my favorite to delegate — I despise this stuff!) Internet research and fact checking Planning my travel for speaking engagements and seminars Maintaining my e-zine and customer mailing lists Managing my e-zine ad sales Handling registrations for my teleclasses/workshops Maintaining my Web site (copy edits, additions) Creating sales reports Shipping customer orders Submitting my articles to other publishers and article sites Placing ads in publications and at Web sites. Formatting e-books and creating PDF files Designing PowerPoint presentations And I don't stop there. Liz and June have also been happy to help me with personal stuff like researching vacations, purchasing client gifts, and reminding me of birthdays and other important dates. Thanks to these two amazing gals, I save my time and energy only for my "genius work."
