Why Are Customers So Indecisive?

Written by Sean D'Souza


Do you know why your customer wonít buy? Youíve given herrepparttar best price, possibly evenrepparttar 148665 best options. Yet she fidgets. Maybe, maybe not, she ponders.

You stand byrepparttar 148666 wayside and sweat, prayingrepparttar 148667 sale will go through. Then almost inexplicably, it slips out of your hands, and you donít even know why. You curse, rant and rave silently at her indecisive nature. Yet ironically,repparttar 148668 fault is all yours.

Donít agree? Hold your horses and youíll learn a simple, fundamental psychological factor youíve been missing in your marketing strategy, and how you can rectify it in a flash.

Why The Trees In Our Front Yard Are Still Looking For a Barber

Let me tell you a story about our front garden. Any time now, Iím expecting Tarzan and a couple of chimps to swing merrily by. Like something out of a horror movie,repparttar 148669 foliage has spread its tentacles, and now hangs menacingly over several parts ofrepparttar 148670 house.

Yes I know we need an arborist to lop off those branches. And yes, we have called in at least half a dozen. Incredibly, we havenít made up our minds on whom we should choose. Like deer caught inrepparttar 148671 headlights, weíve been frozen in indecision. One itty-bitty factor would have made it easy to decide, but it has eluded us completely.

I Know What Youíre Thinking, And Itís Not PriceÖ

Oh boy! We have estimates up to our ears. One quote is as high as $800 (aaargggh!), whilerepparttar 148672 other one blushes at $250, and allrepparttar 148673 rest do a merry dance in between. Youíd thinkrepparttar 148674 cheaper quote would getrepparttar 148675 thumbs up right away, wouldnít you? Well it didnít.

In fact, it has added torepparttar 148676 confusion because we canít understand why there would be such a huge difference for what is essentiallyrepparttar 148677 same job.

And Here Is The Reason Why We Canít Decide...

Itís a factor calledrepparttar 148678 Full Story. While every single one of those arborists provided us with quotes, not one of them gave us a single reason to choose them. Any reason would have been better than none. Ten reasons would have clinchedrepparttar 148679 deal, even with a higher price.

This is one ofrepparttar 148680 main reasons why most deals seem to disintegrate beforerepparttar 148681 eyes of most business owners and sales people. We fail (and fail miserably) to educate our customers aboutrepparttar 148682 unique advantages of working with us.

Itís An Impossible Puzzle If It Doesnít Have The Pieces

People need to be gratified psychologically. Our brains are dying to know more aboutrepparttar 148683 companies that bid and all we get are terms and prices. The arborists should have educated me aboutrepparttar 148684 quality of their cutting, their comprehensive insurance policies, their warranties, their skills, and their service guarantees in detail. I needed to know anything and everything that would help me decide in someoneís favor. Not one of those bids included that kind of information.

How to write compelling autoresponder messages to increase sales.

Written by Chad Cook


An autoresponder can send emails butrepparttar essence is that those emails get read and acted upon byrepparttar 148627 recipients. There is less benefit to a business if emails that get sent atrepparttar 148628 cost of bandwidth, just get deleted because they fail to conveyrepparttar 148629 essential informationrepparttar 148630 receiver needs.

We take a look atrepparttar 148631 factors that will create a conducive atmosphere for a message in an autoresponder email to be read. I meanrepparttar 148632 kind of stuff that will make an Eskimo order air conditioners.

Sequence Letrepparttar 148633 entire text ofrepparttar 148634 autoresponder email flow like a story. Be sequential. For example, start talking about difficulties people face before you suggest a solution. If you are marketing twin-blade razors for example, you will have to talk aboutrepparttar 148635 ineffectiveness of single blade razors first before you talk aboutrepparttar 148636 effectiveness of twin models. This way, you are presentingrepparttar 148637 issue logically torepparttar 148638 reader and before he gets to your main message, he understandsrepparttar 148639 limitation of a certain situation andrepparttar 148640 need to improve it.

Killer headline According to research, every web visitor takes 5 seconds to decide whether a material is of value to him. Normally,repparttar 148641 headline tells it all. If you are unable to attract a reader through your headline in an autoresponder, it will be difficult or almost impossible to convince him later inrepparttar 148642 body. The headline should be compelling enough forrepparttar 148643 reader to want to read on. If you are selling lawn mowers to an affluent neighborhood, you may have it wrong if you wrote

Buy cheap lawn mowers and make great savings

The affluent does not need to save. It isrepparttar 148644 middle and lower class that needs savings most. Top class neighborhoods are rich. It is not cost- effectiveness they want. They want something luxurious, durable or exquisite.

The following headline can serve your business better:

Triple-power, dual-purpose, exquisite, sleek mowers forrepparttar 148645 busy executive.

Makerepparttar 148646 message personal People donít want to be treated generally or as part of a group. They want individual attention. People will buy products if they are convinced that it had been purposely made for them. They will also effective read your autoresponder message if it is addressed to them personally. It is therefore important to userepparttar 148647 second person singular (You) in all cases to emphasis individuality. Who will be happy or convinced to read a message on a personal product that has been addressed to thousands of people?

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