Why All The Fuss About A Good Management System?

Written by Joachim P. Dyndale


Everyone starts out small. And when you only have 10 or 50 subscribers you might think that spending money on a management system would be a waste of money. You're absolutely right! That is, if you're not accepting any more subscribers...

I know that some people start out by getting people to subscribe by sending an email to them. When they receive an email requesting a subscriptionrepparttar list-owner saves that email to its own folder in his/her inbox and addsrepparttar 116828 new subscriber's name and email address to his/her list.

When it comes time to send out an issue ofrepparttar 116829 newsletter/ezine,repparttar 116830 list-owner sends a copy to everyone onrepparttar 116831 list by simply adding each subscriber torepparttar 116832 list of addresses inrepparttar 116833 "To:" field. Others have progressed one step further and actually takerepparttar 116834 time to sendrepparttar 116835 message to each subscriber separately.

At least that's one step inrepparttar 116836 right direction... You MUST send each email to your subscribers as a solo-mailing. If you simply add a large amount of addresses torepparttar 116837 "To:" field in your email program, thenrepparttar 116838 email each subscriber receives will containrepparttar 116839 email address of everyone on your list. That's a disaster! And there's alsorepparttar 116840 fact that people hate mass mailings. An email like that would not be perceived as a personal letter at all.

Personalization isrepparttar 116841 key! You must make every subscriber feel likerepparttar 116842 letters they receive from you are to them, personally. You should includerepparttar 116843 name of your subscribers inrepparttar 116844 subject line (greatly increasesrepparttar 116845 chance of your subscribers actually opening your email), and if you can, include it inrepparttar 116846 message itself as well. Or even better, include some other personalized information about your subscriber.

Now, it IS possible to do email marketing correctly by doing itrepparttar 116847 manual way, like I've described here. There is one major problem though... Take a moment to think about how much time it would take you to paste your text into a new message, personalizerepparttar 116848 subject line andrepparttar 116849 message itself, send it to that one subscriber and then repeatrepparttar 116850 same process for each subscriber you wish to sendrepparttar 116851 letter to.

It would probably take as much as 15-20 minutes to send your latest issue to 100 subscribers. That's not counting repparttar 116852 time it would take for you to manually make absolutely certain you've removed allrepparttar 116853 people from your list who have requested it, andrepparttar 116854 time it would take to manually add any new subscribers to your list.

The True Cost of Self-employment

Written by Kenny Herbold


By Kenny Herbold http://www.work-at-home-jobs-missouri.com

Do you think you are ready to make that leap to full self-employment? The profit from your part-time (up till now :-) business is matching or exceeding your regular paycheck, so you think itís time to fire your boss and make do without that paycheck. Before you take that final step to personal freedom, make sure you truly understand what you are giving up. Your employer paid benefits may cost you more than you realize. For many people it will take more than $40,000 of profit per year to replace a $40,000 annual salary.

When I talk about your employer paid benefits Iím not referring torepparttar ďfreeĒ office supplies, subsidized soft drinks, or evenrepparttar 116827 occasional free meal atrepparttar 116828 holiday party. The items that you need to consider arerepparttar 116829 benefits that are going to cost yourepparttar 116830 most money. Although if you really like soda I guess you might want to include this too! According to a survey published byrepparttar 116831 US Chamber of Commerce in January 2004, employer paid benefits averaged 42% of an employees salary in 2002. That means you need an additional 35 Ė 45% more than your current salary to make up for these lost benefits.

If this number shocks you, then letís take a look at some ofrepparttar 116832 typical benefits employers provide. Again, based onrepparttar 116833 US Chamber of Commerce's survey medical insurance cost approximately 15% of an employee's salary. However, employers also coverrepparttar 116834 cost of many other forms of insurance. They include

# Disability, # Dental, # Vision, # Life, # Unemployment, # Long Term Care Insurance, and # Workers Compensation

You might be thinking that you pay premiums for these products already. Even if you do, your employer is most likely payingrepparttar 116835 lionís share ofrepparttar 116836 cost. Not to mention that many timesrepparttar 116837 premiums you are paying are using pre-tax dollars. This means you end up paying less in taxes becauserepparttar 116838 amount of your premium is deducted prior to calculating your taxable income.

When you own a home-based not only are are you going to be responsible forrepparttar 116839 full cost of all forms of insurance using after-tax dollars, you are going to be responsible for self-employment taxes. Self-employment taxes includerepparttar 116840 employer paid portion of Social Security and Medicare taxes. This means your bill for these taxes are going to double. Instead of paying 7.65% of your income for these, you will now pay 15.30%. And donít forget about having to pay estimated taxes. You will have to file and pay taxes 4 times a year now, instead of just once. Not only do your taxes increase so dorepparttar 116841 headaches andrepparttar 116842 cost of filing!

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