It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for fast buck. They have completely miss opportunity to use eBay as a lead generation tool. They miss opportunity to create a list of people that will be willing to consume your products over and over again.

Lead generation on eBay can be accomplished in several ways. The most popular way is by using self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.

Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that sunglasses were free you just had to pay shipping and handling costs. My guess is that advertiser probably wasn’t making much if any money on sunglasses. But they also weren’t losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable – your contact information and your “permission” to market to you. In other words they are looking for qualified prospects - prospects that are interested in products and services they are selling.

Once a company has your contact information and “permission” to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.

Word Count: 912 Character Width: 60 Resource Box: Rev Dr john Clements at www.BookShaker.com

===========================================================

"Attitudinal Isometrics (TM)... A Workout For Building Strength of Character"

- by Rev. Dr. John Lutwyche-Clements

(c) Rev Dr John Lutwyche-Clements. All Rights Reserved. http://www.BookShaker.com

===========================================================

From early nineteen thirties to mid-sixties, a significant fraction of magazines in English-speaking world ran a series of linked ads. They all showed wasp-waisted, wide-shouldered, bulging-biceped, swimtrunk- wearing Charles Atlas standing in various poses and claiming: "I can make a new man of you in 7 days!" Thousands of men responded to ads. Most ended up disappointed - not with exercise system they received, but with their own failure to persevere beyond initial seven-day period! Presumably, they had never read words of Dr Samuel Johnson: "Great works are performed, not by strength, but perseverance".

Got a dream to fulfil? Got a problem to solve? Got a corporate entity to build up? Then I've got an exercise system to help you! I call it Attitudinal Isometrics. Schematically, it looks like this:

CORRECT THINKING + CORRECT ATTITUDE + CORRECT ACTION = HERCULEAN SUCCESS!

It is not, however, a magic formula. Some who try it will end up disappointed - not because it doesn't work, but because they won't work at it!

All exercise systems involve movement. Attitudinal Isometrics involves mental movement, and can be analyzed into four basic dynamics:

from --> negativity... to --> positivity from --> reactivity... to --> proactivity from --> self-interest... to --> public service from --> inconsistency... to --> constancy

Practised regularly, Attitudinal Isometrics promotes strength of character. And without that, we can't really expect to succeed at anything, can we?

1. WILDE WISDOM The first exercise in Attitudinal Isometrics gymnasium is movement from negativity to positivity. Oscar Wilde had a first-rate piece of advice for negativist: "Get up and out, young man - day is bursting with moments!"

A moment is an infinitely short window of time - yet it's only window open to us! Positive action can occur only in present moment (rather than in irredeemable past or unknowable future). Therefore, time for sowing seeds of achievement is now. A microsecond's delay equals a harvest of opportunities lost!

Of course, a positive attitude doesn't guarantee success; but it does keep our eyes, ears, mind and body focused on goal. Future outcomes won't just happen - we have to get up and out, and intercept fruitful moments that day is bursting with!