Why 95% of eBay Sellers Fail

Written by Todd Reese

eBay is nowrepparttar 8th most visited site onrepparttar 139289 internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missingrepparttar 139290 opportunity to cultivate long term clients.

It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking forrepparttar 139291 fast buck. They have completely missrepparttar 139292 opportunity to use eBay as a lead generation tool. They missrepparttar 139293 opportunity to create a list of people that will be willing to consume your products over and over again.

Lead generation on eBay can be accomplished in several ways. The most popular way is by usingrepparttar 139294 self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.

Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed thatrepparttar 139295 sunglasses were free you just had to payrepparttar 139296 shipping and handling costs. My guess is thatrepparttar 139297 advertiser probably wasn’t making much if any money onrepparttar 139298 sunglasses. But they also weren’t losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable – your contact information and your “permission” to market to you. In other words they are looking for qualified prospects - prospects that are interested inrepparttar 139299 products and services they are selling.

Once a company has your contact information and “permission” to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.

Since eBay is purely commerce site it is a perfect place to do a self liquidating ad. Let’s look at an extreme example. Let’s pretend that you own a car dealership that only sells high end cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by “selling” a special report. For example you could sell a report on eBay entitled “18 Ways to Driverepparttar 139300 Car of Your Dreams for Less Thanrepparttar 139301 Cost of a Yugo”.

"Attitudinal Isometrics (TM)...A Workout For Building Strength of Character"

Written by Rev. Dr. John Lutwyche-Clements

REPRINT GUIDELINES =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= You are free to publishrepparttar following article in it's entirety in your eZine or on your website. Our only condition is that you MUST keeprepparttar 138936 information aboutrepparttar 138937 author,(c) notice and resource box atrepparttar 138938 end intact. Please let us know when you use an article by sending us an email... mailto:howto@leanmarketingpress.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Word Count: 912 Character Width: 60 Resource Box: Rev Dr john Clements at www.BookShaker.com


"Attitudinal Isometrics (TM)... A Workout For Building Strength of Character"

- by Rev. Dr. John Lutwyche-Clements

(c) Rev Dr John Lutwyche-Clements. All Rights Reserved. http://www.BookShaker.com


Fromrepparttar 138939 early nineteen thirties torepparttar 138940 mid-sixties, a significant fraction of magazines inrepparttar 138941 English-speaking world ran a series of linked ads. They all showedrepparttar 138942 wasp-waisted, wide-shouldered, bulging-biceped, swimtrunk- wearing Charles Atlas standing in various poses and claiming: "I can make a new man of you in 7 days!" Thousands of men responded torepparttar 138943 ads. Most ended up disappointed - not withrepparttar 138944 exercise system they received, but with their own failure to persevere beyondrepparttar 138945 initial seven-day period! Presumably, they had never readrepparttar 138946 words of Dr Samuel Johnson: "Great works are performed, not by strength, but perseverance".

Got a dream to fulfil? Got a problem to solve? Got a corporate entity to build up? Then I've got an exercise system to help you! I call it Attitudinal Isometrics. Schematically, it looks like this:


It is not, however, a magic formula. Some who try it will end up disappointed - not because it doesn't work, but because they won't work at it!

All exercise systems involve movement. Attitudinal Isometrics involves mental movement, and can be analyzed into four basic dynamics:

from --> negativity... to --> positivity from --> reactivity... to --> proactivity from --> self-interest... to --> public service from --> inconsistency... to --> constancy

Practised regularly, Attitudinal Isometrics promotes strength of character. And without that, we can't really expect to succeed at anything, can we?

1. WILDE WISDOM The first exercise inrepparttar 138947 Attitudinal Isometrics gymnasium isrepparttar 138948 movement from negativity to positivity. Oscar Wilde had a first-rate piece of advice forrepparttar 138949 negativist: "Get up and out, young man -repparttar 138950 day is bursting with moments!"

A moment is an infinitely short window of time - yet it'srepparttar 138951 only window open to us! Positive action can occur only inrepparttar 138952 present moment (rather than inrepparttar 138953 irredeemable past or unknowable future). Therefore,repparttar 138954 time for sowingrepparttar 138955 seeds of achievement is now. A microsecond's delay equals a harvest of opportunities lost!

Of course, a positive attitude doesn't guarantee success; but it does keep our eyes, ears, mind and body focused onrepparttar 138956 goal. Future outcomes won't just happen - we have to get up and out, and interceptrepparttar 138957 fruitful moments thatrepparttar 138958 day is bursting with!

2. PROACTIVITY VERSUS PROZAC The second Attitudinal Isometrics exercise isrepparttar 138959 movement from reactivity to proactivity. Supposing you have an unpleasant task to complete, and don't quite know how to start. What's your usual procedure? Do you picturerepparttar 138960 finished results and throw yourself intorepparttar 138961 task? Or do you picture allrepparttar 138962 possible problems and throw yourself into a depression? "Well,repparttar 138963 truth is, Dr John," I hear you say, "some tasks just seem futile - especially when I'm not sure whether I'll succeed or not." - Oh, really? Let me ask you this, then: Why should your level of proactivity be dependent on your skill in predictingrepparttar 138964 future?

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use