Firstly, it is important to remember that over 80% of existing Internet firms will dissolve within next year without making a single penny in profit. Stories about instant fortunes made from Internet are often hugely inflated and, whilst founded in fact, money is often invisible and has not been converted to cash in owners bank account. The title "Internet Millionaire" is not simultaneous with profit or hard cash. For every successful Internet business, there are hundreds still trying to attract attention of investors, and many will simply not succeed. It is expensive and very hard work to start a long-lasting and profitable Internet venture. This is reality and it is fickle. Still want to proceed? Read on.

>From very beginning you need to understand Internet will take you in front of a worldwide audience of potential customers. An understanding of how Internet works is desirable but not essential. You only need to know that one computer containing your information can communicate with others on a global scale and this can be used for selling your services using Internet as road network. Similar to way you would stop at a motorway shopping mall to make a purchase on your journey, people also stop at your virtual shop (website) to browse around and buy your products. The rest is all mechanics and if you have no wish to be technically literate, then leave it up to programmers and designers, as this will be their job.

Rules for Success Setting up an Internet business is not same as setting up a venture in physical world, however same basic tenets of business apply. They are: - (a) Research (b) Planning (c) Positioning (d) Forecasting (e) Market Testing