We started talking about our personal trainers. If you aren't familiar with term, these are fitness experts who are educated to design work-out routines based on an individual's strengths, needs, and goals.

Anyway, Rick said something that truck me right between eyes. "I got so confused reading all books and fitness magazines. Everyone has a different opinion of what works best. I finally figured if I was going to work out, I might as well pick one expert, listen to them and follow their program."

Later, as I was driving my sore body home, I thought about how appropriate Rick's comment was to Marketing.

Everyone's an expert. (Even people who have yet to sell their first eBook.) And there are a million programs, books, secrets, techniques and tactics that will work for you.

The problem is, you can easily fall into what my favorite business school professor called, "Analysis Paralysis".

That's where a lot of people are stuck.

They keep reading, and it gets in way of actually doing something.

***** I was guilty *****

You might be, if your product is not priced correctly.

One of things I've learned is that a lower price is not necessarily a better price. In fact, sometimes higher price also gives you more customers. And far more profit.

For example, I have a product called CBmall. There are two versions of CBmall: Gold and Silver. The Gold CBmall sells for $97. The Silver CBmall sells for $47. You can see differences here:

http://www.CBmall.com/join.asp

Frankly, differences are minor.