Who Says the Customer is Always Right?

Written by Diane Hughes


We all knowrepparttar old adage, "The Customer is Always Right." If you are an online business owner or offline for that matter, you are on both sides ofrepparttar 106164 subject almost everyday.

Before I started my online business, I was just on one side...repparttar 106165 customer. I whole-heartedly believed inrepparttar 106166 above adage and never questioned it at all. In fact, I would get rather perturbed at ANY business owner, manager, or supervisor that would disagree with any complaint I had.

When I started my own online business back in 1997, I slowly began to learnrepparttar 106167 "other side."

My business products are all downloadable. If your business includes downloaded material, you know where I'm going with this one. I get NUMEROUS complaints EVERYDAY about usernames and passwords not working, corrupt downloads, andrepparttar 106168 big one... "I can't openrepparttar 106169 download." Now I always reply in a very helpful gesture, but my first question is always, "Are you enteringrepparttar 106170 username and password exactly as shown?" This seems to be one ofrepparttar 106171 "biggies" with newbies. They do not understand "case-sensitive" -- heck -- they don't even know what that means!

But it doesn't matter HOW simple I makerepparttar 106172 instructions and overall download process, I STILL get these everyday. I am accused of being a "scammer" at least 4 - 5 times a week... and that's on a GOOD week! :o)

The whole point ofrepparttar 106173 above example is NOT that customers are wrong -- that's notrepparttar 106174 problem at all. Many of them are very new torepparttar 106175 internet and sadly, they do not read throughrepparttar 106176 directions most ofrepparttar 106177 time. I have found that I basically have to put myself back intorepparttar 106178 "newbie" frame of mind -- as hard as that is to do! I don't remember NOT knowing how to download, enter case-sensitive passwords, etc.

You MUST try to understand that customer... atrepparttar 106179 point of contact, whether by email or phone, they have probably sat there for HOURS trying to figure it out. They are irritated, angry, and they've pretty much decided at that point that you scammed them.

How a Logo is More than a Company Trademark

Written by Steven Boaze


How A Logo is More Than a Company Trademark

By: Steven Boaze, CEO, Boaze Publishing and Boaze.com

Logos are seen all overrepparttar world and on many different things.

if we were to count how many times we see them everyday, the

number would be inrepparttar 106163 hundreds. simple advertisements for

example like Coca-Cola is being looked at over 200 times.

I recently tried to countrepparttar 106164 number of times i saw various logos,

and unfortunately i lost count. this was from television, bill boards,

supermarkets, magazines and evenrepparttar 106165 products themselves.

What is a logo?

It is a name or trademark designed for easy and definite recognition,

specially one borne on a single printing plate or piece of type.

When ever I design a logo, no matter whatrepparttar 106166 size or contents are,

it must be accomplished with patience. most people do not realize

what goes into constructing a logo. not only are there graphics that

has to be created,repparttar 106167 idea behindrepparttar 106168 logo has to be created as well.

Let’s say you need a logo for your business and you give allrepparttar 106169

information about your company or service. after I receive this

I have to get as close as I can, without reading your mind, to

developing a good looking logo that meets your approval.

A rough draft of your logo isrepparttar 106170 first to be done. this isrepparttar 106171 way

Cont'd on page 2 ==>
 
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