Before I started my online business, I was just on one side... customer. I whole-heartedly believed in above adage and never questioned it at all. In fact, I would get rather perturbed at ANY business owner, manager, or supervisor that would disagree with any complaint I had.

When I started my own online business back in 1997, I slowly began to learn "other side."

My business products are all downloadable. If your business includes downloaded material, you know where I'm going with this one. I get NUMEROUS complaints EVERYDAY about usernames and passwords not working, corrupt downloads, and big one... "I can't open download." Now I always reply in a very helpful gesture, but my first question is always, "Are you entering username and password exactly as shown?" This seems to be one of "biggies" with newbies. They do not understand "case-sensitive" -- heck -- they don't even know what that means!

But it doesn't matter HOW simple I make instructions and overall download process, I STILL get these everyday. I am accused of being a "scammer" at least 4 - 5 times a week... and that's on a GOOD week! :o)

The whole point of above example is NOT that customers are wrong -- that's not problem at all. Many of them are very new to internet and sadly, they do not read through directions most of time. I have found that I basically have to put myself back into "newbie" frame of mind -- as hard as that is to do! I don't remember NOT knowing how to download, enter case-sensitive passwords, etc.

By: Steven Boaze, CEO, Boaze Publishing and Boaze.com

Logos are seen all over world and on many different things.

if we were to count how many times we see them everyday, the

number would be in hundreds. simple advertisements for

example like Coca-Cola is being looked at over 200 times.

I recently tried to count number of times i saw various logos,

and unfortunately i lost count. this was from television, bill boards,

supermarkets, magazines and even products themselves.

What is a logo?

It is a name or trademark designed for easy and definite recognition,

specially one borne on a single printing plate or piece of type.

When ever I design a logo, no matter what size or contents are,

it must be accomplished with patience. most people do not realize

what goes into constructing a logo. not only are there graphics that

has to be created, idea behind logo has to be created as well.

Let’s say you need a logo for your business and you give all

information about your company or service. after I receive this

I have to get as close as I can, without reading your mind, to

developing a good looking logo that meets your approval.