If you are looking for expert advice, there are sites ranging from A to Z and everything in between. Everyone at some point feels they are an expert in their chosen field of endeavor and they all want to share their expertise and knowledge. So, who do you listen to and what advice do you take to heart and use?

This is not such a simple question to answer. You can always learn something from everyone. Each individual has had unique experiences, and has learned and grown from whatever it is they encountered. Their advice, however, may be one-sided- their version. Advice can be helpful, or it can be vented anger or frustration coming from someone who tried and failed. So what do you do with an uncertainty such as this?

Read, read, and read more. You will notice a pattern to certain individuals. They will give you facts, from their view point, but there are no actual “facts” to back what they are claiming. There are no concrete numbers, or value attributed to their advice. These you can take with a grain of salt, but they have taught you something as well. You know what to look for, you are more selective in what you choose, and you are beginning to separate chafe from grain.

Do you know how may sales you lose from customers who almost buy from you? Losing "almost customers" is a major source of lost income for most businesses. But few are aware of problem and even fewer employ a strategy to prevent this unnecessary loss of income.

Here are 3 major buying obstacles that cause paying customers to become "almost customers" ...and how you can easily overcome each obstacle.

1. PROCRASTINATION

Many prospective customers procrastinate after they decide to buy from you. The benefit they gain from using your product or service fades in their memory as time passes. Other things distract them and they soon forget about you. Procrastination converts your paying customer into another "almost customer" ...causing you to lose sale.

You can avoid losing these sales by rewarding customers for taking immediate action and penalizing them if they do not. For example, create best irresistible offer you can afford. Include a specific expiration date. Give your prospects option of accepting your offer now or forfeiting it. This will motivate many procrastinators to buy now so they don't miss your special offer.

2. LOW PRIORITY

Some prospective customers don't buy from you because they place a higher priority on spending their money for something else. You can save many of these "almost customers" by motivating them to make your product or service their first priority.

One way to boost priority level of your product or service in your prospective customer's mind is to dramatize good feeling they will enjoy when they use it. For example, a financial planner can describe what it feels like to enjoy an affluent lifestyle without debt. Or a network marketing recruiter can describe what it feels like to work at home without a boss.