Who Are Your "Most Likely" Customers

Written by Noel Peebles


You'll notice I've usedrepparttar words "most likely" inrepparttar 121493 above question. Why didn't I just ask who are your customers?

That would have been too easy!

Effective research is all about askingrepparttar 121494 right questions. If I'd just asked who's your customer, you might have been tempted to answer "Well, I suppose everyone who pays me is a customer." Yes you're right, but I already knewrepparttar 121495 answer to that.

When you think about it, a "good business consultant" is not one who has allrepparttar 121496 right answers. I believe it'srepparttar 121497 opposite. A "good business consultant" isrepparttar 121498 one who knows allrepparttar 121499 right questions to ask.

>From experience I've found that if you askrepparttar 121500 right questions,repparttar 121501 answers will eventually become obvious. I've also discovered that many owners of small businesses knowrepparttar 121502 right answers; it's just that they've never asked themselvesrepparttar 121503 right questions.

That's why I rewordedrepparttar 121504 question to ask - who are your "most likely" customers? To answer that accurately you will have to really think about it. When you do, you'll soon conclude that your "most likely" customers are different from "Joe Public" (the general population).

10 Profitable Ways To Promote Yourself!

Written by Larry Dotson


People will feel more comfortable purchasing your products if you give them a little information about yourself or business. The information could be your profile, employee profiles, overall business history, education credentials, awards you've won, etc. Below are 10 ways you can use to promote yourself.

1. Teach a free chat room class on a subject related to your business. You could install a chat room on your web site or use a free one from another web site. Beforerepparttar class starts tell them a little about yourself.

2. Publish a free e-zine. Use some ofrepparttar 121492 extra space in your e-zine to write about yourself or business. This could be called "A Note Fromrepparttar 121493 Editor".

3. Publish a section on your web site called "About Us". With your information you could also include pictures. This shows people your not hiding behind your business.

4. Write an article on your area of expertise. Include a resource box atrepparttar 121494 end ofrepparttar 121495 article. You can add information about yourself inrepparttar 121496 resource box. E-mailrepparttar 121497 article to web sites or e-zines that accept article submissions.

5. Create and giveaway a free ebook. Inrepparttar 121498 ebook include a section called "About The Author". Also, include an advertisement for your business.

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