Let's say you've put together a real kick-ass rock group that makes The Ramones sound like a bunch of choir boys!You've finished polishing off an album-full of rockin' tunes and you're ready to launch your 3-chord wonders on an unsuspecting world.
The problem is, you're still recording in your mom's garage and
only ones who've ever heard you play are neighbors -- and they called cops!
So, you log on Internet in search of information on how to promote your group. Along way you find two ebooks for sale that are exactly what you're looking for.
The first one is called "Promoting a rock group on Internet".
The second one is called "How to make your rock group famous using Internet".
Now, ask yourself, which of these titles would tempt you most.
I don't know about you, but to my mind second title is far more appealing.
The first one promises to tell you how to promote your band, but that's all. It describes what book does very effectively but it doesn't fire imagination. It sounds a lot like hard work without convincing you that your band will be famous if you read it.
The second title, however, promises exactly what you want. At end of day, you don't want to 'promote' your band, you just want to make your band 'famous'. In other words it promises BENEFITS that you're looking for.
Both titles could be used on exact same ebook but second one will be many times more successful than first because people don't buy features, they buy benefits. I'll say it again: People don't buy features, they buy benefits!
And that rule doesn't just apply to ebook titles - it applies to every single aspect of your marketing and promotion.
Every time you create a title, write a sales letter, create an advertisement, or build a web page keep that rule in mind: "PEOPLE BUY BENEFITS". It's single most important thing to know in marketing. Understand this point and you will succeed.
