Which of these ebooks tempts you the most?

Written by Michael Hopkins

Let's say you've put together a real kick-ass rock group that makes The Ramones sound like a bunch of choir boys!

You've finished polishing off an album-full of rockin' tunes and you're ready to launch your 3-chord wonders on an unsuspecting world.

The problem is, you're still recording in your mom's garage andrepparttar only ones who've ever heard you play arerepparttar 108481 neighbors -- and they called repparttar 108482 cops!

So, you log onrepparttar 108483 Internet in search of information on how to promote your group. Along repparttar 108484 way you find two ebooks for sale that are exactly what you're looking for.

The first one is called "Promoting a rock group onrepparttar 108485 Internet".

The second one is called "How to make your rock group famous usingrepparttar 108486 Internet".

Now, ask yourself, which of these titles would tempt yourepparttar 108487 most.

I don't know about you, but to my mindrepparttar 108488 second title is far more appealing.

The first one promises to tell you how to promote your band, but that's all. It describes whatrepparttar 108489 book does very effectively but it doesn't firerepparttar 108490 imagination. It sounds a lot like hard work without convincing you that your band will be famous if you read it.

The second title, however, promises exactly what you want. Atrepparttar 108491 end ofrepparttar 108492 day, you don't want to 'promote' your band, you just want to make your band 'famous'. In other words it promisesrepparttar 108493 BENEFITS that you're looking for.

Both titles could be used onrepparttar 108494 exact same ebook butrepparttar 108495 second one will be many times more successful thanrepparttar 108496 first because people don't buy features, they buy benefits. I'll say it again: People don't buy features, they buy benefits!

And that rule doesn't just apply to ebook titles - it applies to every single aspect of your marketing and promotion.

Every time you create a title, write a sales letter, create an advertisement, or build a web page keep that rule in mind: "PEOPLE BUY BENEFITS". It'srepparttar 108497 single most important thing to know in marketing. Understand this point and you will succeed.

The Coming Ebook Boom

Written by Paul /"the soaring/" Siegel

Ebooks are now inrepparttar doldrums. Few people are buying ebooks. Not long ago, I, as well as many others, predicted an ebook boom. It didn't happen. The outlook now seems to be terrible. There are several reasons for this:

1 - Proliferation of Readers - Rocket, Gemstar, Microsoft, plus many more

2 - Expensive Readers

3 - Proliferation of Formats - exe, oeb, pdf, CE, LIT and many other alphabetical combinations

4 - Readingrepparttar 108480 Screen is Difficult and Awkward

5 - Lack of Portability

6 - Obtrusive Copyright Protection -repparttar 108481 Microsoft Reader is a case in point. People don't want this. They want "fair use."

Despite all this I still believe an ebook boom is coming. The boom wasn't stopped; it was merely delayed. Within about 1-1/2 to 2 years we will seerepparttar 108482 ebook business grow fast. It will not replace paper books, but it will be a strong rival, especially in text books, technical books and business books.

Why? Because ofrepparttar 108483 arrival of bluetooth technology. Likerepparttar 108484 ebook, bluetooth has been previously hyped a little to early. But indications are that major computer corporations are finally beginning to use bluetooth technology.

Why will bluetooth technology make such a big change? Because it will allow you to connect any peripheral devices torepparttar 108485 desktop computer WITHOUT WIRES. This, in turn will allow you to make repparttar 108486 monitor portable. With proper design,repparttar 108487 portable monitor may also be an ebook reader. This ebook reader will replace all other gadgets and make ebook reading more comfortable and easier than book reading has ever been.

For those who would like to build a monitor-reader, here are some requirements that I think it should meet:

1 - NORMAL MONITOR FUNCTIONS - It should be able to function as a normal monitor

2 - COMFORTABLE AS A BOOK - The size, shape and weight ofrepparttar 108488 device can easily be made to appear and feel like a book. With a little experimentationrepparttar 108489 cover ofrepparttar 108490 monitor-reader could be made as soft torepparttar 108491 touch as paper or leather.

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