You've done it. You've signed up with a network marketing company. You're ready to get started with your teams advertising system. You're ready, set, go. All ads hit, you're excited. Like a kid who can't wait to go to Disney World, you wait for responses to pour in.
After 2-3 days... Nothing.
Why didn't anyone respond?
Don't worry. You're not alone. Matter of fact, this is a common scenario in MLM. People get jazzed, sign up with their uplines co-op, fire off a few hundred emails, get postcards, and nothing comes of it.
Marketing experts they are not. You, of course, are smarter than that, which is why you're reading this special report right now. You want to know top 7 mistakes people make in MLM, and you want to know solutions to them.
Here they are:
Using "Institutional Advertising"
Institutional advertising is advertising that does not focus on your prospects. Rather on you, your company, your pay plan, your products, your bonus pool, your packaging, or sales people at home office. Anything that does not focus solely on your prospect is institutional advertising. Think of Coke-A-Cola. That's institutional advertising. Their sole purpose is brand their name into your mind. That way when you get thirsty and want a soda, you buy a Coke.
You must focus on your prospects ego and their desires. What they want takes priority over what you or MLM company you're with wants. Tell them what's in it for them.
Solution: Create prospect focused advertising and drop your ego and appeal to prospects ego.
Fell Into Managment Mode
This one is a biggy. In order to make money in network marketing (or in direct selling) life blood is new business. For first 2-3 years new business is what drives your income. If you spend all of your time managing people and none of it actually aquiring new business you'll fall into a mode where your income levels off or just drops. This is managment mode and it will stop you dead in your tracks from making long term income from MLM.
Solution: Always be moving forward, building your group. Leading by example. By building.
Making MLM Your Business
One of most sobering and completely real facts of MLM is that you do not own your own MLM business. At any moment in time network marketing company you're with could shut it's doors, change it's policies, cut popular products (not likely, but happens) or any number of things that would instantly stop your income or cut it by 50%.
Making MLM your business limits you. Stops you from seeing all of possibilities outside MLM industry. Instantly turning your income into something that is in reality, not yours. Make MLM a part of your business. Not sole reason it exists.