Where is your website? Why is it invisible? We can help you be seen.

Written by malcolm james pugh


The Questions

Its amazing how many businesses have spent good money on website design and still are getting little or no return on this investment. Try answering these simple questions.

How much have you spent on you website? Maybe £5,000 ($10,000) or have you gone forrepparttar all singing all dancing £15,000 ($30,000) site with animated pictures, frames and rolling pages. Butrepparttar 140426 question remains - what business benefit are you deriving from your site?

How much more business are you getting because you have your website? Can you quantify and trackrepparttar 140427 incremental business you have received forrepparttar 140428 investment you have made.

When you search on what you consider a key word or phrase associated withrepparttar 140429 products/services that you provide, where does your site appear inrepparttar 140430 page rankings? Try Google, MSN and Yahoo, and try and find your site. If you are not onrepparttar 140431 first page, ask yourselfrepparttar 140432 question - how many people searching for my key word/phrase will bother going torepparttar 140433 second page of results?

.Now look atrepparttar 140434 companies that are getting a high position inrepparttar 140435 results - do you know why this is? These organisations are your key competitors and are taking business off you every day ofrepparttar 140436 week, in fact its 24/7 becauserepparttar 140437 net is always available acrossrepparttar 140438 globe. The Answers

The answer to this problem is quite simple. You have paid for someone to design a pretty website, not get you ontorepparttar 140439 first page ofrepparttar 140440 results page. But its even worse than that, some ofrepparttar 140441 techniques they have used to make your site look nice may actually reduce your ability to be seen. Yes, that's right you have paid good money to become anonymous to your customers!

The Messenger

Written by Arthur Zulu


I sent you to her to say, “I love you.” And you come back and say, “She wants a castle.”

I dispatched you to my love to say, “I dream of you.” And you return and say, “She needs a flower garden.”

Go, tell her I own no castles or flower gardens. But I can write poems of those. Don’t tell me, “She reads no poems.” For castles and gardens perish. But love never dies. And poetry is love!

(EXCERPTED FROM "BEAUTIFUL," A POETRY COLLECTION BY ARTHUR ZULU, TO BE PUBLISHED SOON. IF YOU ENJOYED READING THE POEM AND WOULD LIKE TO MAKE A VOLUNTARY CONTRIBUTION TOWARD ITS PUBLICATION, PLEASE CONTACT THE AUTHOR.)

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