The QuestionsIts amazing how many businesses have spent good money on website design and still are getting little or no return on this investment. Try answering these simple questions.
How much have you spent on you website? Maybe £5,000 ($10,000) or have you gone for
all singing all dancing £15,000 ($30,000) site with animated pictures, frames and rolling pages. But question remains - what business benefit are you deriving from your site?
How much more business are you getting because you have your website? Can you quantify and track incremental business you have received for investment you have made.
When you search on what you consider a key word or phrase associated with products/services that you provide, where does your site appear in page rankings? Try Google, MSN and Yahoo, and try and find your site. If you are not on first page, ask yourself question - how many people searching for my key word/phrase will bother going to second page of results?
.Now look at companies that are getting a high position in results - do you know why this is? These organisations are your key competitors and are taking business off you every day of week, in fact its 24/7 because net is always available across globe. The Answers
The answer to this problem is quite simple. You have paid for someone to design a pretty website, not get you onto first page of results page. But its even worse than that, some of techniques they have used to make your site look nice may actually reduce your ability to be seen. Yes, that's right you have paid good money to become anonymous to your customers!
