Where is your website? Why is it invisible? We can help you be seen.

Written by malcolm james pugh

The Questions

Its amazing how many businesses have spent good money on website design and still are getting little or no return on this investment. Try answering these simple questions.

How much have you spent on you website? Maybe £5,000 ($10,000) or have you gone forrepparttar all singing all dancing £15,000 ($30,000) site with animated pictures, frames and rolling pages. Butrepparttar 140398 question remains - what business benefit are you deriving from your site?

How much more business are you getting because you have your website? Can you quantify and trackrepparttar 140399 incremental business you have received forrepparttar 140400 investment you have made.

When you search on what you consider a key word or phrase associated withrepparttar 140401 products/services that you provide, where does your site appear inrepparttar 140402 page rankings? Try Google, MSN and Yahoo, and try and find your site. If you are not onrepparttar 140403 first page, ask yourselfrepparttar 140404 question - how many people searching for my key word/phrase will bother going torepparttar 140405 second page of results?

.Now look atrepparttar 140406 companies that are getting a high position inrepparttar 140407 results - do you know why this is? These organisations are your key competitors and are taking business off you every day ofrepparttar 140408 week, in fact its 24/7 becauserepparttar 140409 net is always available acrossrepparttar 140410 globe. The Answers

The answer to this problem is quite simple. You have paid for someone to design a pretty website, not get you ontorepparttar 140411 first page ofrepparttar 140412 results page. But its even worse than that, some ofrepparttar 140413 techniques they have used to make your site look nice may actually reduce your ability to be seen. Yes, that's right you have paid good money to become anonymous to your customers!

A good logo vs. a FABULOUS logo

Written by Marsha Maung

If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I knowrepparttar answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes torepparttar 140380 logo, alteration ofrepparttar 140381 logo text is inevitable and then maybe changingrepparttar 140382 alignment ofrepparttar 140383 logo here and there….THAT’S IT! $500 per pop!!??

There are lots of reasons why we settle for a normal-looking or good looking logo apart from price. One, it’s easy to change. Two, it’s uncomplicated. Three,repparttar 140384 logo is simple enough. But let me tell you something about logos. You need a FABULOUS logo….an OUT OF THIS WORLD logo, not just any logo, ok?

The size,repparttar 140385 precision,repparttar 140386 text,repparttar 140387 symbol,repparttar 140388 color,repparttar 140389 font, etc all counts towards bringingrepparttar 140390 attention of your potential customers towards your company, your image and your branding. Granted, most ofrepparttar 140391 large International companies have pretty simple logos and you’re thinking to yourself….that’s VERDANA font sent at size 12 and that logo is set at Myriad set at size 14……but every single one of those Internationally renowned brands and logos have their own specific fonts and size, specific and exclusive color combinations and every single symbol and icons that are is used together withrepparttar 140392 logo has a meaning.

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