Where is your website? Why is it invisible? We can help you be seen.Written by malcolm james pugh
The QuestionsIts amazing how many businesses have spent good money on website design and still are getting little or no return on this investment. Try answering these simple questions. How much have you spent on you website? Maybe £5,000 ($10,000) or have you gone for all singing all dancing £15,000 ($30,000) site with animated pictures, frames and rolling pages. But question remains - what business benefit are you deriving from your site? How much more business are you getting because you have your website? Can you quantify and track incremental business you have received for investment you have made. When you search on what you consider a key word or phrase associated with products/services that you provide, where does your site appear in page rankings? Try Google, MSN and Yahoo, and try and find your site. If you are not on first page, ask yourself question - how many people searching for my key word/phrase will bother going to second page of results? .Now look at companies that are getting a high position in results - do you know why this is? These organisations are your key competitors and are taking business off you every day of week, in fact its 24/7 because net is always available across globe. The Answers The answer to this problem is quite simple. You have paid for someone to design a pretty website, not get you onto first page of results page. But its even worse than that, some of techniques they have used to make your site look nice may actually reduce your ability to be seen. Yes, that's right you have paid good money to become anonymous to your customers!
| | A good logo vs. a FABULOUS logoWritten by Marsha Maung
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes to logo, alteration of logo text is inevitable and then maybe changing alignment of logo here and there….THAT’S IT! $500 per pop!!??There are lots of reasons why we settle for a normal-looking or good looking logo apart from price. One, it’s easy to change. Two, it’s uncomplicated. Three, logo is simple enough. But let me tell you something about logos. You need a FABULOUS logo….an OUT OF THIS WORLD logo, not just any logo, ok? The size, precision, text, symbol, color, font, etc all counts towards bringing attention of your potential customers towards your company, your image and your branding. Granted, most of large International companies have pretty simple logos and you’re thinking to yourself….that’s VERDANA font sent at size 12 and that logo is set at Myriad set at size 14……but every single one of those Internationally renowned brands and logos have their own specific fonts and size, specific and exclusive color combinations and every single symbol and icons that are is used together with logo has a meaning.
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