Where is the Best PR Value?

Written by Robert A. Kelly

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 725 including guidelines and resource box. Robert A. Kelly © 2003.

Where isrepparttar Best PR Value?

by Robert A. Kelly

Whereverrepparttar 105177 fundamental premise of public relations is practiced.

Look at what it suggests. People act on their own perception of repparttar 105178 facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action those people whose behaviors affectrepparttar 105179 organi- zation,repparttar 105180 public relations mission is accomplished.

What a positive message for those business, non-profit and assoc- iation managers who donít really understandrepparttar 105181 role public relations can play in helping achieve their organizational objectives. Nor, that reliance on public relationsí fundamental premise even identifiesrepparttar 105182 tools they need to put such a plan into action.

If, sadly, you are one of those managers, hereís how you can make up for lost time and actually boost your chances of reaching your organizational goals.

Makerepparttar 105183 time investment needed to identify and rank, as to their impact on your organization, those important outside audiences whose behaviors really do help or hinder your operations. Letís talk aboutrepparttar 105184 one atrepparttar 105185 top ofrepparttar 105186 list.

Itís really crucial that you know what members of that ďpublicĒ think about your organization. Obviously, you must ask them! Interaction is really necessary if you are going to identify percep- tions likely to lead to negative behaviors. For example, wrong- headed beliefs, misconceptions, inaccuracies and even rumors.

And while youíre talking to these audience members, keep an eye or an ear on local talk show and newspaper columns forrepparttar 105187 same signs.

The results of such opinion or perception monitoring arerepparttar 105188 very data you need to establish your public relations goal. For instance, neutralize that rumor, clear up that misconception or correctrepparttar 105189 inaccuracy.

DHTML or Flash?

Written by Riaan Pieterse

The last five years has seen an exponential growth inrepparttar use of shockwave and flash animations in creating websites. The old tried and trusted techniques such as D/HTML are slowy moving over to make room for this newer multimedia delivery vehicle. Scripting, such as Javascript, is viewed with disdain by some and ignored by others. Yetrepparttar 105175 people who advocaterepparttar 105176 use of flash/shockwave in creating multimedia-rich sites are not askingrepparttar 105177 right question: Is all that glitters gold?

An important facet of flash / shockwave glossed over by most people is that these technologies are a packaged scripting environment: In other words - most of what you can do in flash, you can do in DHTMl with a liitle effort. A question that pops up at this stage is: Why would I want to go through all of that? The answer is simple and is illustrated by way of practical example.

Pick a topic - any topic - and typerepparttar 105178 relevant seach keywords into your favorite search engine. Now try to find a flash site underrepparttar 105179 first thirty results. You will be surprised to find that this 'silver bullet' of web design does not even feature. The majority of search engines do not supportrepparttar 105180 indexing of shockwave / flash sites - this can have a detrimental effect on your Internet business if you rely on search engine traffic to generate revenue. Remember one thing: Content is king andrepparttar 105181 only recognised content is in HTML pages.

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