Adwords Advert Maximum Profitability Strategies Use Them Or Your Competition Will
So you've set up your account and your adverts are showing, you type in a keyword search term you know your ads will show for but hey - you're not in list!!!
Why is this?
Well there are a number of reasons why this could happen - here is link within Google's FAQ that lays them out in detail: Click here
We will now focus on one of these issues in particular - your daily budget allowance and how right mix of maximum CPC and daily budget is crucial for success of your campaign.
Why Daily Budget Is Crucial If there is a large advertiser demand then you are unlikely to get 100% advert exposure as there are a limited number of adverts displayed during a day.
For keywords that are not as competitive, you may well get 100% exposure of your adverts throughout day. This is of course ideal but in case of competitive keywords it is not usually achievable as cost to display them would be prohibitive.
How can you maximise your exposure for a given keyword?
By increasing your campaign daily budget, not by increasing your max CPC.
Consider this - you decided to have a max CPC of £1 and a daily budget of £2 pounds, by midday you have had 2 clicks averaging £1 - Adwords stops serving your ads because you've used your daily budget.
For rest of day your competitor's ads are showing and yours are not.
But if you increased your daily budget to £5 and reduced your max CPC to £0.5, you could have 10 clicks or more depending on actual CPC's.
Getting right balance with daily campaign budget and maximum CPC's is crucial to maximising your profitability with your campaigns.
If you have a limited advertising budget (and let's face it, most businesses do), then you are better served having your advert in one of lower display positions on first page and shown more often throughout day (i.e. more exposure), more exposure you have more clicks you will get and consequently more sales.
Therefore - increasing your campaign budget will be more profitable (you must of course be working hard on conversions) than increasing your max CPC, i.e. increasing your advert exposure rather than your advert's position on search results page.
Examples There follows 4 simple examples to illustrate different ways advertisers use adwords starting with worst examples moving to best.