When you begin
design of your Web site, one of first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it's not easy at all. In fact, it's hard.One of pluses we have as Web designers is that millions of colors are at our disposal. Unlike print world, we do not have to pay for each color we use. If we want to use a specific hue of yellow, for example, all we need to know is hexadecimal code for that particular color.
One of pitfalls of having millions of colors to pick from is that some people go crazy and use every color imaginable on their Web site. This is a big no-no. Not only does it look unprofessional to use 20 different colors on your home page, but depending on colors you choose, your page may not be readable.
It is extremely important to pick hues that complement each other. You will want to use a background color that contrasts well with color of your text. People are used to reading black text on a white background. I keep this fact in mind when I design my clients' Web sites. Although I have never stuck with black and white color scheme, I try to use a dark font on a light background. It makes for easier reading and a more pleasant experience for my visitors.
Color affects our emotions. For example, color red makes us hungry. If you're on a diet, it wouldn't be a good idea to set your table with a red tablecloth!
Colors like blue and green are cool. Have you noticed in summertime how sitting in a blue room automatically makes you feel refreshed?
Yellow is a wonderful brightener. It is cheerful and warm--like sun.
When using colors on your Web site, you need to consider mood you want to create and audience you are designing for.
