If you've been on net any length of time, you know what I'm talking about.

Many of today's time wasters, were solid marketing methods only a few years ago. It seems when something works well there is always someone, ready willing and able to abuse system and render method useless.

Abuse killed free classified sites, newsgroups, and so many other marketing methods.

Now abusers are making it harder and harder for ezine owners. Through blatant spamming they've made spam filters a growing part of email.

Some of filters are so strict, that it's almost impossible for an ezine to get through.

Many ezines have to contend with a percentage of their readers, no longer receiving their publications. Not because reader doesn't want it, but because it just won't get through filters.

Ok, You got your Order and gained a customer!

Congratulations! Your marketing efforts have paid off.

What next? Simple.--Leverage it to Maximum!

One of most ignored factors after a sale is NOT to have a STRATEGY to retain customer and to maintain sustained customer satisfaction!

Your customer has trusted you and he has bought from you. Now its time to take it to next level.

...which is "Sustained customer satisfaction"

Sustained customer satisfaction becomes important in every business. More so on Internet because of three primary reasons.

1. You can sell more back end products to same customer with his FULL approval.

2. You can promote different affiliate programs to this customer which he will join on your word.

3. To earn his appreciation! His words are worth of gold to your Website. Word of mouth publicity still remains best promotional method ever discovered.

Most of time when I purchased online all I received was a " Standard Thank You Letter " Cold and impersonal that clearly came across as a Routine Exercise.

Of course I heard from them again when they wanted to promote an affiliate program or a back end product. And this included two known 'Gurus' who never thought of a strategy for -Sustained Customer Satisfaction!

Here is a Strategy That I adopt on my site http://www.learnhomebusiness.com

* Sustained customer satisfaction Strategy *

-Step 1: I give an unannounced surprise bonus IMMEDIATELY on sale. This puts customer on a positive frame of mind as more value has been added to his purchase.