4 Simple Fresh Approaches To Triple Profits! (c) Copyright S. Kumar 2002 http://www.learnhomebusiness.com
Ok, You got your Order and gained a customer!
Congratulations! Your marketing efforts have paid off.
What next? Simple.--Leverage it to Maximum!
One of most ignored factors after a sale is NOT to have a STRATEGY to retain customer and to maintain sustained customer satisfaction!
Your customer has trusted you and he has bought from you. Now its time to take it to next level.
...which is "Sustained customer satisfaction"
Sustained customer satisfaction becomes important in every business. More so on Internet because of three primary reasons.
1. You can sell more back end products to same customer with his FULL approval.
2. You can promote different affiliate programs to this customer which he will join on your word.
3. To earn his appreciation! His words are worth of gold to your Website. Word of mouth publicity still remains best promotional method ever discovered.
Most of time when I purchased online all I received was a " Standard Thank You Letter " Cold and impersonal that clearly came across as a Routine Exercise.
Of course I heard from them again when they wanted to promote an affiliate program or a back end product. And this included two known 'Gurus' who never thought of a strategy for -Sustained Customer Satisfaction!
Here is a Strategy That I adopt on my site http://www.learnhomebusiness.com
* Sustained customer satisfaction Strategy *
-Step 1: I give an unannounced surprise bonus IMMEDIATELY on sale. This puts customer on a positive frame of mind as more value has been added to his purchase.
-Step 2: A "Personalized" thank you email is send to my customer mentioning support email Ids and BOLDLY reminding him that he is under 100% Money Back Guarantee.