"Where do I get my email lists?" A popular cry from nearly all of our customers. You have decided embark on an email campaign, but you need targeted addresses to contact. What do you do?
Do not buy lists? You perhaps have seen these? You know ones, "Buy 10 million addresses for only $149". Using these lists will only have you labeled as a Spammer. These addresses are suspect, in fact, over 70% are bogus or duplicated, and rest certainly have not asked to receive "your" message. Furthermore, software or ISP's are not made to handle load of that many email address, much less "in error" returns?
You could "rent" email lists from submission services, but these can be costly, usually 20 to 30 cents per email.
What do you do? Use these next 8 ideas to get ideas flowing and build your own targeted list. Emails of customers who want to receive your message; potential customers that you can communicate with over and over.
1. Your Website - ask people to signup for your newsletter, guest book, ezine, contest. Don't forget to put this on every page. A free tool like EzlistZ http://www.ezlistz.com can make this easy for you.
2. Direct Mail - Send out postcards to potential clients. On these ask people to not only visit your site, but sign up to receive valuable information, products etc. Companies like Web Card can help you with this. http://www.web-cards.com
3. Telemarketing - Use telemarketing agents to contact your potential customers. Have them ask for email addresses. Give them a reason to do so. Perhaps a contest, coupons, free trial, information.