What is a Blog?
Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.
Blogs typically focus on a certain topic and have frequent (sometimes daily) posts (or entries). Posts often link to other blogs or websites that discuss a similar topic. Many blogs are set up so that readers can add comments below each post.
Blogs have been around for about 8 years or so. Business blogs have become increasingly popular in last couple of years, and especially in last year.
Why Use Blogging To Market Your Practice
Counselors, therapists and other healing professionals often shy away from using technology when marketing their practices. While there are many effective ways to market your practice that don’t involve technology and web, Internet increasingly becomes an essential method to utilize when starting and marketing a practice.
Furthermore, if you market your practice on Internet in addition to using offline techniques, you are creating a lot more exposure for your services. Blogs are just one more method of marketing your practice.
Fortunately, much of technology involved in setting up and managing a blog is very simple. This makes it easy for you to manage and update content on a blog by yourself. You can get a blog up and running in a few minutes without having any technical skills whatsoever.
Blogs also are way to connect with your target market more personally. Because blogs are updated frequently, they allow “your voice” to come through more easily than a static website.
Finally, search engines love blogs because of their numerous and frequent posts as well as common linking that occurs amongst those in blogosphere (the blogging community).
How to Use Blogs To Market Your Practice