In a few cases, people realized that their clients came to them as a result of a referral and in many cases, from just one person.

So, how about you, where did your last client come from?

Do you know? Can you tell me without hesitating?

Keeping track of where your clients come from is first step in developing an effective marketing strategy: keeping track of what is working for you.

If you don't know where your customers/clients are coming from then how can you determine what is pulling for you and what isn't?

Here is a little exercise you can do, it takes about 5 minutes tops. Do not do it in your head. Here is a little form you can take and use it for your own business:

Where did my last 5 clients come from?

----Start Form----

Client #1: _____________________________________ How Obtained? ________________________________

Client #2: _____________________________________ How Obtained? ________________________________

Client #3: _____________________________________ How Obtained? ________________________________

Client #4: _____________________________________ How Obtained? ________________________________

Client #5: _____________________________________ How Obtained? ________________________________

-----End Form-----

Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.

Blogs typically focus on a certain topic and have frequent (sometimes daily) posts (or entries). Posts often link to other blogs or websites that discuss a similar topic. Many blogs are set up so that readers can add comments below each post.

Blogs have been around for about 8 years or so. Business blogs have become increasingly popular in last couple of years, and especially in last year.

Why Use Blogging To Market Your Practice

Counselors, therapists and other healing professionals often shy away from using technology when marketing their practices. While there are many effective ways to market your practice that don’t involve technology and web, Internet increasingly becomes an essential method to utilize when starting and marketing a practice.

Furthermore, if you market your practice on Internet in addition to using offline techniques, you are creating a lot more exposure for your services. Blogs are just one more method of marketing your practice.

Fortunately, much of technology involved in setting up and managing a blog is very simple. This makes it easy for you to manage and update content on a blog by yourself. You can get a blog up and running in a few minutes without having any technical skills whatsoever.

Blogs also are way to connect with your target market more personally. Because blogs are updated frequently, they allow “your voice” to come through more easily than a static website.

Finally, search engines love blogs because of their numerous and frequent posts as well as common linking that occurs amongst those in blogosphere (the blogging community).