When you're afraid you'll make a bad decision

Written by Cathy Goodwin, Ph.D.


When faced with a decision, clients often say, "I can't make a mistake this time," or, "I want to be sure I'm doingrepparttar right thing."

There are no guarantees, but here are some ways to improverepparttar 106555 odds.

1. Assess your strengths, limitations and values before you begin.

2. Ask friends and colleagues, "I'm thinking of doing X. If you heard that I tried X and succeeded, what would be your response? If you heard that I tried X and failed, how would you be likely to explainrepparttar 106556 reasons for failure?

3. Are you feeling especially depressed, isolated, vulnerable or scared? These feelings often lead to decisions we regret later. Deal withrepparttar 106557 feelings or take an intermediate step that will take you to a different emotional place.

4. Talk to at least three people (six would be better) who are doing what you want to do (or living where you want to live).

Ask tough questions: How did they get there? What worked and what didn't? How hasrepparttar 106558 field (orrepparttar 106559 location) changed since they moved? What was their toughest challenge?

Be negative. If you've gotten this far, you've already looked atrepparttar 106560 positive side.

5. Create best case and worst case scenarios. Describe in detail how you would deal with each.

6. Create a safety net based on your own personal comfort zone. Some people sleep soundly when they don't know where they will getrepparttar 106561 next mortgage payment. Others toss and turn when their income falls below six figures torepparttar 106562 left ofrepparttar 106563 decimal point.

How to IMMEDIATELY increase customers orders by at least 30%

Written by Godfrey Heron


PUBLISHING GUIDELINES: Copyright (C) Godfrey Heron Publication Rules: You have permission to publish this article electronically or in print, free of charge. If published please e-mail godfrey@advanced-webtechniques.com . Word Count:664 Word wrapped at 65 characters

************************************************************ How to IMMEDIATELY increase customers orders by at least 30% ************************************************************

When a potential customer decides to order your product,repparttar introduction ofrepparttar 106554 following technique can increase your profit fromrepparttar 106555 initial order unbelievably.

A customer atrepparttar 106556 point of purchase is often extremely favorable to an additional offer or what has been termed repparttar 106557 "upsell" or cross sell". This technique is pure profit as your additional cost forrepparttar 106558 resulting sale is ZERO.

This technique has been tested time and time again and is statistically PROVEN to increase your sales. This involvesrepparttar 106559 use of psychological *triggers*. These are words used in a deliberate context to take advantage of your state of mind or to transform your present emotional state to one which favorsrepparttar 106560 buying ofrepparttar 106561 product.

Let's use an example that we are all familiar with. The TV infomercial.

The latest exercise gear being advertised onrepparttar 106562 market isrepparttar 106563 AB-MAXIMISER. Asrepparttar 106564 well toned models displayrepparttar 106565 versatility and effectiveness ofrepparttar 106566 product and you are almost convinced to buy, they throw inrepparttar 106567 clincher:-

"if you order now" not only do you getrepparttar 106568 ---product but you also get another ----product free.

SIDEBAR ====================================================== It has been shown that declaring :

"buy 1 get 1 free" yields better results than,

"Get two forrepparttar 106569 price of one"

Emotionally withrepparttar 106570 first pitch we are more inclined to believe we are getting twicerepparttar 106571 *value* forrepparttar 106572 cost of one item =====================================================

The important point to grasp here, is to use your basic product, a loss leader if you will, thatrepparttar 106573 customer believes is an excellent value. Then you introduce a second product which offersrepparttar 106574 customer more value, but gives you a healthy profit margin.

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