PUBLISHING GUIDELINES: Copyright (C) Godfrey Heron Publication Rules: You have permission to publish this article electronically or in print, free of charge. If published please e-mail godfrey@advanced-webtechniques.com . Word Count:664 Word wrapped at 65 characters************************************************************ How to IMMEDIATELY increase customers orders by at least 30% ************************************************************
When a potential customer decides to order your product, introduction of following technique can increase your profit from initial order unbelievably.
A customer at point of purchase is often extremely favorable to an additional offer or what has been termed "upsell" or cross sell". This technique is pure profit as your additional cost for resulting sale is ZERO.
This technique has been tested time and time again and is statistically PROVEN to increase your sales. This involves use of psychological *triggers*. These are words used in a deliberate context to take advantage of your state of mind or to transform your present emotional state to one which favors buying of product.
Let's use an example that we are all familiar with. The TV infomercial.
The latest exercise gear being advertised on market is AB-MAXIMISER. As well toned models display versatility and effectiveness of product and you are almost convinced to buy, they throw in clincher:-
"if you order now" not only do you get ---product but you also get another ----product free.
SIDEBAR ====================================================== It has been shown that declaring :
"buy 1 get 1 free" yields better results than,
"Get two for price of one"
Emotionally with first pitch we are more inclined to believe we are getting twice *value* for cost of one item =====================================================
The important point to grasp here, is to use your basic product, a loss leader if you will, that customer believes is an excellent value. Then you introduce a second product which offers customer more value, but gives you a healthy profit margin.