When to Use the Services of a Printing Press and When To Use Your Own Printer

Written by Maricon Williams


If you are bombarded with lots of printing jobs, you befall perplexed and don’t know what to use –repparttar printing press or your own printer. Well, it’s easy, just follow these guidelines:

Inkjet or laser printer in our desktop is ideal for printing everyday, personalized materials such as letters, memos, reports, andrepparttar 107504 likes. It is also perfect for small quantities of materials such as proposals and formal reports. Normally, we do not use our desktop printer for producing finished copies of business cards, posters, brochures, and other pieces that are printed in large quantities on a printing press. They surely can be printed on a desktop printer, but may appear of lower quality.

Need bulk copies of a catalog, brochure, or direct mail piece? Check into a local or regional printer with a web press. The palpable difference between a sheetfed press and a web press is that a web press prints on rolls of paper instead of sheets of paper. They are huge machines that not only printrepparttar 107505 piece but fold, bind, and trim it in one cycle.

Many of us take jobs that have need of more than a few copies downrepparttar 107506 street torepparttar 107507 type of quick-copy shop you find in a storefront or as an extension of your local office-supply store. The decisive point is that they use a high-quality, high-speed versions of office copiers and they rarely use printing presses.

Adhering ink to paper is different than adhering toner to paper--printing quality, in general, is better compared to copier quality. In addition, having a job reproduced on a copier can be more expensive than having it printed on a printing press.

As a matter of fact, if you regularly print over 1000 pieces at a quick-copy chain, you’ll save money by finding a commercial printer with a printing press.

You often pay a premium forrepparttar 107508 convenience and speed of a quick-copy operation so don’t be hesitant to insist on good quality. At its best, a system such asrepparttar 107509 Xerox DocuTech is capable of producing crisp, clear, copies so you shouldn't settle for less.

When dealing with copy shops and small printers, find out who will print your project. Be sure to ask early on if a printer hasrepparttar 107510 equipment to reproduce your project in-house. If they are sending it out, you may get a better price by going directrepparttar 107511 one who doesrepparttar 107512 work.

Complex black and white and all solid-color, mainly 2- and 3-color, work typically requiresrepparttar 107513 better quality of an offset printing press. Many types of projects such as booklets, brochures, newsletters, letterheads, business cards, and envelopes fall into this category. The process is more expensive than a copier because a paper, polymer, or metal plate must be made from your artwork or computer file.

An offset press reproducesrepparttar 107514 fine detail and subtleties of high-resolution photographs and artwork better than a copier; it does a far better job reproducing large gray tones and solid areas of color; and, because it can print larger sheet sizes, your design can extend or "bleed" offrepparttar 107515 edge ofrepparttar 107516 paper.

There are two ways to turn up at matching a specific color. You can choose a specific ink color that matches it, called a "solid" PANTONE® Color or you can combine four standard colors to match it as closely as possible, referred to as "process" colors. The alternative method is to printrepparttar 107517 job usingrepparttar 107518 4-color process. The process colors are cyan, magenta, yellow, and black (CMYK). This combination of colors can be screened to represent just about any color value acrossrepparttar 107519 spectrum. Four-color process is best for printing color photographs and any other material that contains a range of colors that cannot be reproduced using two or three solid colors. The limitation ofrepparttar 107520 4-color process is that it cannot reproduce some colors as vividly, and is typically more expensive thanrepparttar 107521 solid color method.

Chooserepparttar 107522 least costly process that can effectively produce a professional-looking job. The cost of printing is based mainly onrepparttar 107523 value ofrepparttar 107524 equipment andrepparttar 107525 amount of time it takes to completerepparttar 107526 job. Prices increase when you run a simple job on equipment used to print more complex jobs and/or larger sheets of paper. The rule of thumb is to avoid beingrepparttar 107527 smallest job in a big shop or vice versa.

How to Design Posters?

Written by The Color Printing Moderator


Whether you want to create a poster as a piece of artwork, a personalized gift, or as an ad for a small business, there are decisions to make before you begin. Moreover, there arerepparttar key elements you have to consider whenever you are creating a poster: First, poster should deliver your message. Second, it is well laid out. Third, it is self-explanatory. Fourth, appropriate torepparttar 107503 target audience. Lastly,repparttar 107504 words and pictures will print. Remembering these elements will guarantee that you getrepparttar 107505 best from your work.

When planning a poster it is vital that you have a clear concise message. More often than not, you will have less than a second to get your audiences attention. Once you have your customer’s attention you need to deliver your message to them in as little time as possible or draw them in to find out more by studying it deeper. Either way it needs to be apparent what you are telling them or showing them as it's unlikely you'll be there to give details. Even ifrepparttar 107506 poster is just there for decoration it needs to look right. Whateverrepparttar 107507 message or content ofrepparttar 107508 poster you must make sure that it is targeted correctly. Make sure your poster stands out fromrepparttar 107509 crowd and is easily read. Remember you can even make black and white posters interesting, and color is always an option. In addition, you can now turn your photo, picture, artwork, image, etc. into a huge poster. Customized and personalized posters are now allrepparttar 107510 rage.

Before you bring your poster for printing always look atrepparttar 107511 way it makes your point and have someone else view it as a sanity check. A poster is an important tool; use it carefully. Also, check spelling and grammar carefully. A poster printer is not a laser printer. You only get one chance to print it right. Lastly, verify that any images you use are appropriate forrepparttar 107512 size you will be printing to.

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