SE Optimization: When to NOT hire a SEO and why

When to NOT hire a SEO and why

Written by Zoran Makrevski

When you get an e-mail from SEO Company with content similar to this:

"We submit your site on X00.000 search engines and directories…"

Stay far away from companies which offer you to submit your site on thousands of directories and search engines. Why?

What they do is: they use submission software and advanced scripts and they submit your site to different guest books, local search engines, search engines in other languages, post your URL in comments in different Blogs, FFA etc…You will not have any benefit from this. FFA stands for Free For All, pages which are designed to carry a designated amount of links on each page. Have in mind that when comes to link popularity relevancy counts and links form this pages will not going to help you much. Add to this that FFA pages have very limited life span, you will get repparttar picture.

When some SEO company claims that they can guarantee #1 on Google

Why?

No one can guarantee #1 on any Search Engine! (Except repparttar 127860 owner of course) I can guarantee you first place in repparttar 127861 search results in my Greek Business Directory, since I am repparttar 127862 owner, but there is no chance that ethical and honest SEO company will give you such a guarantee in real life.

Even repparttar 127863 biggest companies in SEO industry do not give such a guarantee. There are companies who claim that if they don’t achieve specific number of top 10 positions, you get your money back. Take even this with great caution, and be sure to read their guarantee 2 times, including repparttar 127864 small letters on repparttar 127865 bottom (if there are any). Many of them will attempt to propose you non competitive phrases, which will give you no traffic and therefore you will have no benefit from this.

When SEO Company offers you to get paid on base on delivered traffic (Though THEIR domain)

Why?

Many SEO Companies offer to repparttar 127866 prospective client’s deals on base on delivered traffic. This traffic to be measured easily, they propose new domain, or sub domain to be created, optimized and to deliver traffic though this domain. Be sure to ask which property will be that domain or sub domain. If SEO Company told you that domain will be their property, your site will not be optimized. Here is what will follow: SEO Company will register domain name on THEIR name, and will optimize that domain for your keywords. They will redirect all traffic from that domain to your site.

Keywords – key for all doors

Written by Zoran Makrevski

Keyword research is certainly repparttar

most important phase in Search Engine Optimization process. Whether you hire a SEO company to do repparttar 127859

job or you are doing repparttar 127860

SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of repparttar 127861

decision making process.

Try to think as a customer

Before to start repparttar 127862 keywords analysis & research process, be sure that you know how you should perform this process. Try to think about your keywords as a customer. How would you search for your product or service? Which keyword or key phrase would you use? Think about which words or phrases describe best your product or service.

Generic keywords vs. highly targeted key phrases

Surprisingly many companies still believe that increased traffic will necessary lead to increased sales. Unfortunately this is very far from repparttar 127863 truth. If traffic is not well targeted, visitors will not found what they are looking for, and they won’t order anything.

Many companies still make repparttar 127864 mistake to attempt to get ranked for generic keywords. This is often costly mistake. You will simply loose your time, money and resources to get ranked for generic keyword. Chances are that if you are in competitive industry you won’t succeed to achieve top ranking. In many cases, even if you succeed to get high ranking for generic keyword you won’t benefit much from that. Let’s elaborate this with an example.

Key phrase “shoes manufacturers” will return worldwide results, and your competition will be very strong. Even if you manage to rank high, “conversion to sales rate” will be fairly low. Some of repparttar 127865 people would actually search for “shoes manufacturers” which are located in Asia. They might enter on your site, and they will leave without to order anything. You will get more traffic, and you want increase your sales or establish new business contacts. None of your goals will be achieved.

That is because your product or service is not exactly what repparttar 127866 people are searching for. Key phrases like “UK shoes manufacturers” or “EU shoes manufacturers” will have better conversion and you will get high ranking faster. Why? It’s easier to get ranked for these key phrases because of smaller number of competitors. From repparttar 127867 other side, because of better targeting your conversion rate would be higher, because your traffic is better targeted.

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