When to Hire a Professional SEO Firm?

Written by Corey A. Wenger

In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or (SEO) isrepparttar art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.

According to a recent U.S. study, only 20% of all businesses outsource search engine optimization programs to professional SEO firms. The remaining 80% either do not conduct search engine optimization at all or they believe they haverepparttar 127858 resources and skills to do it in-house. Of this 80%, it is probable that 90% of these companies can’t be found onrepparttar 127859 web – they don’t exist. In order to generate any amount of significant web visibility, your website must typically rank withinrepparttar 127860 top-30 results.

So,repparttar 127861 question comes down to what is in your company’s best interests? Conduct your SEO program in-house or out-source it. To answer this question, let’s first take a look atrepparttar 127862 knowledge, skills and resources necessary to implement and maintain a successful search engine optimization program.

SEO knowledge and skills required

1) Basic understanding of how search engines and directories work. This may seem overly obvious, but you would be amazed how many people do not understand how they actually work. This knowledge providesrepparttar 127863 foundation for your SEO program.

2) Website design Although SEO is not completely a technical marketing process, it does require a fair amount of technical knowledge of what constitutes search engine-friendly web design. Certain web design elements can either help your search engine rankings or hurt them. You simply have to know which is which.

3) SEO experience This isrepparttar 127864 most important and most difficult knowledge to obtain. If you have never implemented a SEO program, then you are in for a big surprise. Search engine optimization programs require a lot of research and are extremely time consuming. Most importantly, they require actual SEO experience. This means knowing what SEO strategies and tactics work and which ones don’t. In-house vs. out-sourced SEO programs

If your company is considering conducting your search engine optimization program in-house, here are some questions to consider.

• Who will be responsible for analyzing, developing, implementing and measuringrepparttar 127865 success of your SEO program?

• Is this consideredrepparttar 127866 role of your IT department, Marketing department or some other individual(s) within your company?

How to Choose Keywords for Maximum SEO Effectiveness

Written by Corey A. Wenger

Choosingrepparttar right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website – prospects that are ready to buy. The wrong keywords attract web visitors that are not likely to purchase your products and services – wasting your time and money.

By followingrepparttar 127857 simple methods listed below, you will be able to determinerepparttar 127858 right mix of keywords and phrases that will generate targeted prospects to your website. Remember that good search terms are ones that are related to your business and have sufficient monthly search traffic.

How to chooserepparttar 127859 best keywords and phrases?

1)Select keywords that represent your company’s “bread and butter.” What products and service lines arerepparttar 127860 most profitable, haverepparttar 127861 strongest sales, and continue to show good market demand. And yes, typicallyrepparttar 127862 80/20 rule applies here. 80% of your sales and sales leads are produced by 20% of your keywords and phrases.

2)Look at complementary products and services that people tend to buy that you don’t offer. Often, these keywords generate good prospects and typically have less competition than your primary keywords and phrases.

3)Use online tools to help determine keyword variations and search frequency. The best free programs to use include Overture’s search term suggestion tool - http://inventory.overture.com/d/searchinventory/suggestion and Google’s AdWords suggestion tool - https://adwords.google.com/select/main. 4)Use WordTracker - www.wordtracker.com. For a small fee, you can use this tool to find niche keywords, userepparttar 127863 thesaurus to find related search terms and determine general monthly search frequency. This is a great tool and worthrepparttar 127864 investment.

5)Use pay-per-click programs like Overture or Google’s AdWords to choose keywords and phrases for your SEO program. Both programs help you generate search terms based on specific keyword relationships and show how often they are searched for. Set a small monthly budget and trackrepparttar 127865 number of keyword impressions you receive for each search term. After one to two months of data, chooserepparttar 127866 search terms with adequate search frequency and incorporate them into your search engine optimization program.

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