‘Accessibility!’. ‘Usability!’ Apparently that is what professional SEO community is focusing on to get traffic numbers up for their clients. Evidence popularity of these words themselves. A keyword tracking tool like wordtracker shows this in a matter of seconds. Over last two months ‘accessibility’ has been scoring a count of 158 and usability more than double that number, 308. Not a lot of queries perhaps compared to a word like ‘shoes’ or ‘digital cameras’ or any tangible product you might be selling, but then –luckily- there are not as many SEO businesses out there as shoe shops.

So how do accessibility and usability factor in SEO strategies? Is it again more of same or are you missing out on vital elements if you simply improve on your existing optimising strategies? As your strategy for online marketing is on its way and you are getting hang of having right keywords to describe your business, it´s time to integrate everything yet again and focus on your site´s usability and accessibility.

Usability

What is meant by usability is generally how well a site can be navigated through links, graphics and text. All your optimising efforts should have one goal in mind: attracting customers. Does your site still provide valuable information to your human visitors now that spiders and robots can read it? This is key, say guys at doubleclick.com, who have got good insights on what’s going on in online marketing in a broad sense. “Personalization is hot term for relevancy, with goal being to intertwine search with a consumer's daily activity. As clients become more sophisticated with increased demands, marketplace will yield more efficient results. Technology will continue to be created to facilitate massive amounts of data currently sorted by engines”, they report. Perhaps it is totally obvious, but you would be surprised how many strategies fail simply on wording and text writing.

It’s no use optimising for search engines if visitors to your site are not going to be impressed by what they read. Overly-complex phrasing will have to become a thing of past and using common sense, neutral language will open up content to a wider audience of search terms. It is best to get a copywriter to do this for you. If you are not sure whether your site needs a professional writer’s touch, there are some tools you can run over it to see if your linked terms actually make sense in wider context. Throw your pages through this tool (free trial of seven days) and consider contacting a freelance copywriter for a quote if it appears your content is hampered; http://www.ezapplications.com/samples.htm.

There are millions of similar tools out there that can give you quite a good insight into your content. If you think your content is a mess, consider hiring a freelance copywriter to match content and keywords.

1) Pay Per Click Advertising

This is probably easiest of three, that is why I have mentioned first. However, it is only that is not free. Just incase you do not know what Pay Per Click Advertising is here is a short description.

Pay per click advertising is when you select specific keywords related to your product and then you bid a certain amount per click. What then happens is every time someone clicks on your ad, you pay for each click, hence term pay per click.

This service is provided by most of big search engines, for example Google.com, Overture.com, Findwhat.com and more.

For a list of pay per click search engines, go here:

http://www.payperclicksearchengines.com

2) Joint Ventures

Joint ventures are also a great way to get more traffic that buys. It all depends on quality of relationship between your joint venture partner and his/her opt-in list. Usually better relationship, better your results.

What I mean by this is, if your joint venture partner has built credibility with his opt-in list, they are more likely to buy your product or service just because of personal recommendation. Provided that it's a product or service they need, of course.