When optimising your site to reach customers more effectively, why not improve on what professional search engine specialists do?

Written by Angelique van Engelen

Last year wasrepparttar year of search engine marketing andrepparttar 105918 experts predictrepparttar 105919 saga is going to continue full swing until at least in 2010. When you set out to work on your site’s visibility, it is useful to know whatrepparttar 105920 professionals that you cannot afford to outsourcerepparttar 105921 whole headache to are up to and beat them atrepparttar 105922 game. Scanning SEO news, it's pretty obvious that high search engine rankings still arerepparttar 105923 be-all-and-end-all of online marketing, but things are beginning to move on from here. The new buzzwords that stand out are accessibility and usability and renewed energy is poured in what are believed to be new opportunities in areas like local marketing. But how much bang for your buck will you get this time?

‘Accessibility!’. ‘Usability!’ Apparently that is whatrepparttar 105924 professional SEO community is focusing on to get traffic numbers up for their clients. Evidencerepparttar 105925 popularity of these words themselves. A keyword tracking tool like wordtracker shows this in a matter of seconds. Overrepparttar 105926 last two months ‘accessibility’ has been scoring a count of 158 and usability more than double that number, 308. Not a lot of queries perhaps compared to a word like ‘shoes’ or ‘digital cameras’ or any tangible product you might be selling, but then –luckily- there are not as many SEO businesses out there as shoe shops.

So how do accessibility and usability factor in SEO strategies? Is it again more ofrepparttar 105927 same or are you missing out on vital elements if you simply improve on your existing optimising strategies? As your strategy for online marketing is on its way and you are gettingrepparttar 105928 hang of havingrepparttar 105929 right keywords to describe your business, it´s time to integrate everything yet again and focus on your site´s usability and accessibility.


What is meant by usability is generally how well a site can be navigated through links, graphics and text. All your optimising efforts should have one goal in mind: attracting customers. Does your site still provide valuable information to your human visitors now thatrepparttar 105930 spiders and robots can read it? This is key, sayrepparttar 105931 guys at doubleclick.com, who have got good insights on what’s going on in online marketing in a broad sense. “Personalization isrepparttar 105932 hot term for relevancy, withrepparttar 105933 goal being to intertwine search with a consumer's daily activity. As clients become more sophisticated with increased demands,repparttar 105934 marketplace will yield more efficient results. Technology will continue to be created to facilitaterepparttar 105935 massive amounts of data currently sorted byrepparttar 105936 engines”, they report. Perhaps it is totally obvious, but you would be surprised how many strategies fail simply on wording and text writing.

It’s no use optimising for search engines ifrepparttar 105937 visitors to your site are not going to be impressed by what they read. Overly-complex phrasing will have to become a thing ofrepparttar 105938 past and using common sense, neutral language will open uprepparttar 105939 content to a wider audience of search terms. It is best to get a copywriter to do this for you. If you are not sure whether your site needs a professional writer’s touch, there are some tools you can run over it to see if your linked terms actually make sense inrepparttar 105940 wider context. Throw your pages through this tool (free trial of seven days) and consider contacting a freelance copywriter for a quote if it appears your content is hampered; http://www.ezapplications.com/samples.htm.

There are millions of similar tools out there that can give you quite a good insight into your content. If you think your content is a mess, consider hiring a freelance copywriter to match content and keywords.

Accessibility Accessibility of sites is way more of a technological issue. You will have what is generally considered an ‘accessible’ website if it can be read by all browsers. Providing as much ‘access’ to your site/content as possible perhaps has a number of added dimensions that you are not aware of and it is good to pay notice to every aspect ofrepparttar 105941 matching between your content andrepparttar 105942 search engines. The various limitations of browsers other than Internet Explorer and Netscape are quite distinct and need paying attention to during this stage of your optimisation efforts. For instance,repparttar 105943 Lynx browser is a text-only browser with no support for tables, CSS, images, JavaScript, Flash or audio and video content. There are various tools that replace images inrepparttar 105944 form of ALT text, JavaScript throughrepparttar 105945

3 Ways To Get More Website Traffic That Buys...

Written by Munya Chinongoza

Who else wants traffic that buys? I for sure do, and after trying out various website traffic generating methods and strategies. I have finally managed to pin point 3 strategies that will almost always bring you website traffic that buys your products or services.

1) Pay Per Click Advertising

This is probablyrepparttar easiest ofrepparttar 105917 three, that is why I have mentioned first. However, it isrepparttar 105918 only that is not free. Just incase you do not know what Pay Per Click Advertising is here is a short description.

Pay per click advertising is when you select specific keywords related to your product and then you bid a certain amount per click. What then happens is every time someone clicks on your ad, you pay for each click, hencerepparttar 105919 term pay per click.

This service is provided by most ofrepparttar 105920 big search engines, for example Google.com, Overture.com, Findwhat.com and more.

For a list of pay per click search engines, go here:


2) Joint Ventures

Joint ventures are also a great way to get more traffic that buys. It all depends onrepparttar 105921 quality ofrepparttar 105922 relationship between your joint venture partner and his/her opt-in list. Usuallyrepparttar 105923 betterrepparttar 105924 relationship,repparttar 105925 better your results.

What I mean by this is, if your joint venture partner has built credibility with his opt-in list, they are more likely to buy your product or service just because ofrepparttar 105926 personal recommendation. Provided that it's a product or service they need, of course.

Where and how do you find joint venture partners? Simply target those people in your industry or niche who have already established themselves and own a list of subscribers or even better a list of customers.

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