All but one of 27 Brokers surveyed said they had their vacation rentals listed on their own website and would therefore benefit from use of RentJillsHouse.com’s advertising options and direct link to their website. When asked how many website click throughs must occur in order for a reservation to occur, most had no idea. Less than half of these Brokers can calculate their return on investment and do not track Internet user activity.

The majority (69%) of those surveyed said that it takes them approximately 1 to 5 phone calls to result in a rental reservation being booked. This means that most of these people would benefit from a toll-free phone number provided to them on their ad. RentJillsHouse.com conducted this survey in October 2004 at Vacation Rental Managers Association 2004 Conference (VRMA).

This article may be published electronically or in print, as long as entire article and resource box are left unedited and if you send a copy or address of ebook, ezine, newsletter or web page where article has been posted to bzolis@yahoo.com.

All publishers and publications reproducing this article must conform to federal laws. ---------------------------------------

Maximizing Your Pay Per Click Profits

The key to running a successful Pay per Click Campaign is to place a well written ad under some good keywords which will then channel your customer to your well converting sales page as inexpensively as possible.

It is necessary to have a good idea of who your potential buyer is. Therefore you must ask yourself several questions:

•What do they want? •What is their income level? •How can you help them improve their lives?

Once you've got your market pegged it's just a matter of writing listing and bidding on proper keywords.