Copyright 2005 Ron Hutton Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see
headline that reads...
"Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"
You think "Hmmmm. Sounds good. Looks intriguing..."
"Never Build Another Keyword List The Slow And Hard Way!"
Gosh. Is it possible?
"You must understand that this is a numbers game."
O.K. Now tell me something not quite so obvious.
The above headlines and subheadlines are quoted directly from a sales letter for a relatively new piece of software (no names will be mentioned here) that's intended to eliminate all
"hard work" of doing keyword research. It sounds exciting. No more tedious keyword research. Yes! I find life is so much more enjoyable when I don't have to engage my brain.
Don't pull out your credit card just yet.
With this particular product there's no need to review
entire sales letter to find out what else
software will do for you. It's all nicely summarized in
very first headline.
The sales letter includes a link to view a nice video presentation demonstrating how
software works, and it certainly appears to do exactly what
author says it will. I have no doubt that
program delivers on all of
promises of
sales letter, but what exactly are you getting?
Let's go back to
headline again...
"Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"
Again, I may be tempted to plop down one cool C Note, but what's wrong with this picture?
What doesn't this software tell you?
1) Keyword search frequency. 2) The amount of competition for any keyword. 3) Keyword bid cost in Google Adwords and/or
approximate Adsense value.
When you take
approach of "spying on your competition", be very careful not to give your competition too much credit for having done their homework. Maybe they did. Maybe they didn't.