You've got your business, you've got some ads ready to run, and your site is ready to take orders. All that's left is to buy some advertising and get people coming to your site. But should you send people straight to your site from your ads or set up some auto responder messages and direct them to those?
Hmmm. Good question. Here's some thoughts to help you with decision.
When NOT To Use an Auto Responder
In general, if you're selling a single product, something that's not really that complicated, only requires a limited amount of information to stimulate interest, or you are using excitement of moment to make sale, do NOT use an auto responder. Just direct people straight to site.
For example, ebooks. Generally, any information you need to stimulate interest can be done on a single page site. You don't want to give away too much either, and if you are setting up multiple messages in an auto responder, what are you going to talk about?
When You SHOULD Use an Auto Responder
A more complicated topic, products or opportunities that require a somewhat larger investment, or plans to cover multiple products or multiple benefits, require use of an auto responder.
Auto responders give you more time to explain your business or product. Or, you may just need to keep in touch while your prospect considers a way to come up with money for what you are offering. In these cases auto responders are excellent. You simply provide more information or feature different benefits in each message and then direct prospects to your site to learn more or to make a purchase.