When and When Not To Use an Auto Responder

Written by Joe Bingham

You've got your business, you've got some ads ready to run, and your site is ready to take orders. All that's left is to buy some advertising and get people coming to your site. But should you send people straight to your site from your ads or set up some auto responder messages and direct them to those?

Hmmm. Good question. Here's some thoughts to help you withrepparttar decision.

When NOT To Use an Auto Responder

In general, if you're selling a single product, something that's not really that complicated, only requires a limited amount of information to stimulate interest, or you are usingrepparttar 109642 excitement ofrepparttar 109643 moment to makerepparttar 109644 sale, do NOT use an auto responder. Just direct people straight torepparttar 109645 site.

For example, ebooks. Generally, any information you need to stimulate interest can be done on a single page site. You don't want to give away too much either, and if you are setting up multiple messages in an auto responder, what are you going to talk about?

When You SHOULD Use an Auto Responder

A more complicated topic, products or opportunities that require a somewhat larger investment, or plans to cover multiple products or multiple benefits, requirerepparttar 109646 use of an auto responder.

Auto responders give you more time to explain your business or product. Or, you may just need to keep in touch while your prospect considers a way to come up withrepparttar 109647 money for what you are offering. In these cases auto responders are excellent. You simply provide more information or feature different benefits in each message and then direct prospects to your site to learn more or to make a purchase.

"5 Powerful Free List-Building Tactics!"

Written by Michael S.L Bombard

1. Promote your email list through an affiliate program. At http://listpartners.com you can easily set-up your own affiliate program at zero cost. You then just pay your affiliates a small commission per subscriber, or credit them with advertising impressions in your publication.

2. Use a "pop-in" box on your website to collect leads. It's a proven fact, those little boxes that pop-up when you visit a website can be up to 3,800% more effective, says Brian Garvin of Optinlightning.com . I have to agree! For an example pop-in box: http://optinlightning.com

3. Flaunt those testimonials and build credibility. Testimonials can play a huge role in how prospects repond to your advertisement. In fact, I'm sure I've made purchases based on a product's testimonials alone.

Adding a few testimonials to your web page or ad copy is one ofrepparttar cheapest, most effective ways to immediately boost reponse rates. Try it. (Don't forget your order form!)

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