Are you being efficient as opposed to being effective? People typically do small easy tasks first and often run out of time to then handle larger more difficult and maybe more important items. Are there some days that you get through your list and feel like you haven't been productive, and other days when you complete only 2 or 3 items and feel very accomplished? Those 2 or 3 things were probably important ones. The important tasks are ones that move you toward your goals. These should be your priorities. The question to ask yourself is "What is most effective thing I can do right now?"

As you go through your list, you have choices of actions you can take with each item. One system that works well is 3D system - Do it, Delegate it, or Dump it.

The Do items are those important priority items - your priority. Do them now. Do them completely. Completion is important, as most people spend major amounts of time and energy on things that were not previously handled completely. Everything from a cluttered office to damaged relationships are examples of incompletions. How much time is spent looking for misplaced papers in that clutter, or thinking about what you should have said to that person? If these things had been taken care of completely in past, a lot more time and energy would be available to handle your priority items in present. Awareness of what is not complete in your life is a good first step to becoming more effective. An assessment tool called "Clean Sweep" lists 100 common incompletions in areas of Physical Environment, Well-Being, Money, and Relationships. It can give you a good indication of what areas of your life need attention.

Take a good, hard look at your website. Are there pictures of your product? If so, are pictures clear and easy to see? If a customer can't really see product, they might be uncomfortable buying it. Are your descriptions of products easy to read, informative and to point? If you are selling a T-shirt, for example, have you told customer why this is a great T-shirt to buy? Did you give them size and color choices? Did you tell them if it is washable or not? That it is well-made and will last a long time? Think about what you would like to know if you were going to buy a product that you could not hold in your hand. What would you want to know about it?

You have got to have a clear, easy-to-understand return and refund policy, and you have got to provide a link to it on every product page. No one is going to want to buy a product that they can't hold and not know if they can return it if they are not satisfied, or it wasn't what they really wanted. Make your customer feel comfortable about buying from you.

Try to have a testimonial page. Get satisfied customers to write a short note about how great your product or service is, and show potential customers that others consider you to be honest and your product to be a good one.