When Something is Free Online

Written by S. Housley

What are consumer expectations when something is free? Realistically, consumers subconsiously assume free means free, and while that might berepparttar initial intent rarely is itrepparttar 145440 case.

What Exactly Does Free Mean? Realistically, consumers subconsciously assume free means free, and while that might berepparttar 145441 initial intent, rarely is it trulyrepparttar 145442 case.

Why do Companies Offer Things for Free? Companies or individuals may promote a free offer or service for any number of reasons. From branding to ad revenue, companies often use "free" to attract attention or interest. As a consumer, it is important to realize what "free" might really mean.

Reasons Things Are Free:

Linking Companies may offer something in exchange for a link back to their website. Asrepparttar 145443 web becomes increasingly more competitive, linking can effect more than just search engine placement, and providing a product, service or information free of charge in exchange for a link can be a good business decision. Often, publishers will create articles like this one and make it available for syndication, withrepparttar 145444 stipulation being thatrepparttar 145445 author resource box that followsrepparttar 145446 article remain intact, providing links back torepparttar 145447 author's website. Bottom line, authors often make content available for syndication in exchange for links back to their websites, which they benefit from.

Ad Revenue Some companies provide a product or service free of charge and generate money from advertising. Perhaps they sell banner advertising on their website. A free product draws web traffic so thatrepparttar 145448 number of visitors seeingrepparttar 145449 advertisement increases. The more visitors a site attracts, typicallyrepparttar 145450 more revenue generated fromrepparttar 145451 ad space. Perhaps a software application is free of charge, but has embedded advertisements. When ads are clicked,repparttar 145452 software developer earns a percentage ofrepparttar 145453 revenue paid for servingrepparttar 145454 advertisement.

Goodwill Branding / Public Relations On occasion, companies will provide a product, service or information free of charge. Ifrepparttar 145455 offering is extremely magnanimous or socially sensitive, they will often receive significant press exposure, generating free publicity for their brand. Pepsi Cola sponsors a number of athletic events and generates enormous amounts of brand loyalty and positive PR with their target audience.

Contact Information Sometimes companies or individuals will provide something free in exchange for contact information. Ebooks are often provided free of charge if you provide an email address. The contact information may be sold at a later time or be used to market related products. It is important to check website privacy policies to determine how personal information can be used.

Building Websites with Directory Generator

Written by Peter Cullen

Directory Generator, a product from Armand Morin and Marc Quarles, builds directory-style websites for you in a matter of minutes. It is simple to use, it's reliable, it does what it claims to do. The tool is essentially a push-button site builder - all you really have to do is uploadrepparttar generated pages to your host system. There are no fancy technical skills involved.

Directory Generator gives you control overrepparttar 145345 finished product in a number of ways, one of which is that you can put a "classified"-style ad on each page. As I alluded to above, there is a form in Directory Generator that lets you paste your Adsense code into it, and out come your Adsense ads on your site. You can even controlrepparttar 145346 approach to your file directory structure on your host i.e. put all your generated pages inrepparttar 145347 root, or in a sub-folder that you name.

You will literally be building very professional looking sites within minutes of getting your hands on this tool. It is, of course, still up to you to decide whatrepparttar 145348 topic ofrepparttar 145349 site will be! :>> Yes, we all still have to think just a little bit. Here's an overview of how it works. The program interface is neat and clean and easy to use. There's a series of tabs acrossrepparttar 145350 top ofrepparttar 145351 screen labeled Step 1 through Step 11.

Step 1 asks you to enterrepparttar 145352 URL ofrepparttar 145353 site you're building. No problem so far. You also enter a text string that describesrepparttar 145354 site and gets used asrepparttar 145355 "header" inrepparttar 145356 header graphic. Still with me? Now just click onrepparttar 145357 Step 2 tab, which shows you a form that let's you enter a classified-style ad. What a handy place to promote one of your own products. You enter an ad title, thenrepparttar 145358 URL you wantrepparttar 145359 reader sent to when they click, and thenrepparttar 145360 body ofrepparttar 145361 add itself. Still nothing complex, right?

Step 3 is where you selectrepparttar 145362 HTML template that you will use forrepparttar 145363 generated web pages. There are three fields to be filled in; one namesrepparttar 145364 location ofrepparttar 145365 template for your index page,repparttar 145366 second namesrepparttar 145367 location ofrepparttar 145368 template for you results page, andrepparttar 145369 third givesrepparttar 145370 location ofrepparttar 145371 header graphic that appears on each page. The nice part of this step is thatrepparttar 145372 two templates and a header graphic are included withrepparttar 145373 software, so you can just go ahead and use them and get on withrepparttar 145374 job. As you move along with site building, you'll probably customize these items, but you don't have to right away.

Step 4 asks forrepparttar 145375 location of your input keyword file. These arerepparttar 145376 keywords that describe your site. You'll want to have a pretty large set of these. Directory Generator generates one web page per keyword. A keyword file of from 100 to a few thousand keywords is recommended. Where will you get such a set of good keywords? Well, one place is a tool called Good Keywords. You can download it for free at goodkeywords.com. It is very nicely done and very easy to use.

Step 5 isrepparttar 145377 form that lets you add in your Google Adsense code. If you're already using Adsense, all you really have to do is log in to Adsense and copyrepparttar 145378 Adsense code you're already using intorepparttar 145379 Directory Generator entry form. If you're not using Adsense yet, well, sign up and also use it on your Directory Generator sites. You can leaverepparttar 145380 Adsense code forms in Step 5 empty if you choose to. You just won't be displaying Adsense ads on your generated site.

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