Harvesters are great sales people of world. These are people that don’t mind, may even enjoy, spending two or three hours a day cold calling. They willingly spend a day starting at first floor of an office building and visiting every office on every floor to try and get an appointment. Harvesters will close business. However, they also tend to leave a lot of green fruit on tree because their approach is geared towards those individuals who have a need now and are willing and able to purchase – so called low hanging fruit. Harvesters tend to move from orchard to orchard seeking out and picking whatever fruit is ripe at time. They are constantly seeking out a new orchard that might have ripe fruit.

Cultivators tend to rely on other elements of promotional mix such as advertising, direct mail, networking and public relations activities to develop business. Cultivators prepare soil, plant seeds, nurture seedlings, and provide care to fruit as it ripens. They grow their own orchards so they have an ongoing supply of ripe fruit. However, Cultivators sometimes are so busy tending to orchard that they forget to pick fruit, leaving it either for Harvesters as they make their daily rounds or to rot on tree.

Clearly, in an ideal world Cultivators and Harvesters would work together to assure a constant supply of ripe fruit and to be sure that ripe fruit is picked daily before a competitor picks it or it spoils. That is why in large corporations you will find both a marketing function and a sales function. However, most small businesses don’t have luxury of two separate functions. Many small business owners have to both cultivate and harvest new business as well as oversee or even implement myriad of other functions required to keep a business going.

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How to Turn an Idea Into $100,000 By Kathleen Gage

Do you ever wonder why some people seem to get all lucky breaks in business while others struggle to barely get by? They seem to be in right place at right time.

Fact is, maybe they’re not at right place at right time; maybe they just know how to make things “happen.”

As a business advisor I often see people begin and end a business before they have given it a chance to grow. For some reason, they seem to think that all they have to do is have a product or service to sell and rest magically takes care of itself.

Nothing could be further from truth. For any business to succeed there are steps that must be taken.

Success in business is actually quite simple. Not always easy, but it is simple.

As top rated home-based business in state of Utah for 2004 I speak from experience. My success is a direct result of actions I have taken on a daily basis.

My success is also a result of having some great mentors over years. Mentors who were willing to share time and knowledge in order that I could grow my business.

My choice with information that was shared was to either use it or not. Fortunately, in many cases I listened and applied what was recommended.