Search Engine Optimization revolves around providing useful, unique content on your website and making sure that search engines can find and understand it easily. 'Organic SEO' as it is called, puts emphasis on optimizing hundreds of keyword rich content pages as 'spider-bait' for search engines, with Google being most popular target.
While organic SEO in itself boils down to a few simple techniques and a lot of hard work, most tedious of those is always adding and managing content. If you're a webmaster lost in a world of dead links, missing pages, distorted images and a site structure that beats any maze, you're not alone. Such is nightmare that many Dreamveawer-and-Notepad type of webmasters hide.
What is CMS?
CMS, or Content Management Systems, is a great alternative to using manual WYSIWYG HTML editors, website builders, and all others kinds of expensive website tools in market. CMS applied solely to purpose of creating and managing websites are also knows as Web Management Systems. A short excerpt from StepTwo.com on definitions of CMS:
" A content management system (CMS) supports creation, management, distribution, publishing, and discovery of corporate information. It covers complete lifecycle of pages on your site, from providing simple tools to create content, through to publishing, and finally to archiving. It also provides ability to manage structure of site, appearance of published pages, and navigation provided to users."
Advantages Of Using CMS for Your Website
Here are a few often overlooked advantages of using CMS for your web project, from a search engine marketing point of view:
1) Easily Create, Publish and Manage Content
With page editors that resemble a word processor program, adding content with a CMS interface is simple and fun. Most CMS software also allows you to change location of your content pages and links easily, while back end processes takes care of updating links throughout your site.
Done manually, reorganizing a website's content, particularly a large one, can cause a webmaster some pretty restless nights.
CMS also allows website owner to outsource content remotely from willing contributors. With built in access level hierarchies, users can register as Authors and start submitting articles and news. This is then automatically sent to next in line, Manager, and on to Editor and finally Publisher or Administrator, and then it can be automatically published on front page as new content.