When CMS Met SEO - Using the Power of Content Management Systems

Written by Gobala Krishnan

Search Engine Optimization revolves around providing useful, unique content on your website and making sure that search engines can find and understand it easily. 'Organic SEO' as it is called, puts emphasis on optimizing hundreds of keyword rich content pages as 'spider-bait' for search engines, with Google beingrepparttar most popular target.

While organic SEO in itself boils down to a few simple techniques and a lot of hard work,repparttar 127844 most tedious of those is always adding and managing content. If you're a webmaster lost in a world of dead links, missing pages, distorted images and a site structure that beats any maze, you're not alone. Such isrepparttar 127845 nightmare that many Dreamveawer-and-Notepad type of webmasters hide.

What is CMS?

CMS, or Content Management Systems, is a great alternative to using manual WYSIWYG HTML editors, website builders, and allrepparttar 127846 others kinds of expensive website tools inrepparttar 127847 market. CMS applied solely torepparttar 127848 purpose of creating and managing websites are also knows as Web Management Systems. A short excerpt from StepTwo.com onrepparttar 127849 definitions of CMS:

" A content management system (CMS) supportsrepparttar 127850 creation, management, distribution, publishing, and discovery of corporate information. It coversrepparttar 127851 complete lifecycle ofrepparttar 127852 pages on your site, from providing simple tools to createrepparttar 127853 content, through to publishing, and finally to archiving. It also providesrepparttar 127854 ability to managerepparttar 127855 structure ofrepparttar 127856 site,repparttar 127857 appearance ofrepparttar 127858 published pages, andrepparttar 127859 navigation provided torepparttar 127860 users."

Advantages Of Using CMS for Your Website

Here are a few often overlooked advantages of using CMS for your web project, from a search engine marketing point of view:

1) Easily Create, Publish and Manage Content

With page editors that resemble a word processor program, adding content with a CMS interface is simple and fun. Most CMS software also allows you to changerepparttar 127861 location of your content pages and links easily, whilerepparttar 127862 back end processes takes care of updatingrepparttar 127863 links throughout your site.

Done manually, reorganizing a website's content, particularly a large one, can cause a webmaster some pretty restless nights.

CMS also allowsrepparttar 127864 website owner to outsource content remotely from willing contributors. With built in access level hierarchies, users can register as Authors and start submitting articles and news. This is then automatically sent torepparttar 127865 next in line,repparttar 127866 Manager, and on torepparttar 127867 Editor and finallyrepparttar 127868 Publisher or Administrator, and then it can be automatically published onrepparttar 127869 front page as new content.

Rebuild Website or Perform SEO?

Written by Chris Genge

Rebuild Website or Perform SEO... which should you do first? A lot of website owners are interested in rebuilding their website and in performing search engine optimization (SEO), but can't. Budget constraints won't allow for both and so they struggle with which one to do first. Rebuilding a website is a great idea. Performing SEO is better.

The Internet is vast...truly vast. It is comprised of, at last count, over 8-billion web pages and that number increases daily. People need a map to chart this unimaginably large landscapes and search engines arerepparttar maps. SEO provides pointers to your business onrepparttar 127843 maps; rebuilding your website does not.

If you understandrepparttar 127844 following statement, thenrepparttar 127845 decision is very easy to make - in order to become visible to their second audience (the visitors), websites must first receive adequate top rankings (the first two pages of listing results) by their first audience (the search engines).

Search engine optimization Search engine optimization is probablyrepparttar 127846 single most important marketing technique that a website owner can do to increase visibility and visitors. Greater visibility and highly targeted visitors improve sales, which in turn, improvesrepparttar 127847 bottom-line.

Numerous studies have proven just how important SEO is for online businesses: -50% of those who bought from online retail sites arrived viarepparttar 127848 search engines (Aggrandise.com, 2002). -Between 85 and 90% of people use search engines to find websites they've never visited before. -The Financial Times reported August 2002, that every day over 340-million web users rely on search engines to locate new businesses (DISC). -57% of Internet users searchrepparttar 127849 web each day, making searchrepparttar 127850 second most popular Internet activity next to checking email (81%) (DISC).

Studies have also proven that SEO hasrepparttar 127851 best return on investment (ROI) of any form of advertising in terms of cost-per-acquisition (CPA). Savvy website owners who realize just how fierce competition onrepparttar 127852 Internet is use SEO to position their business ahead of their competitors. If you are not incorporating SEO as part of a website marketing/promotion strategy you are losing out, because your competition mostly likely is!

If done properly,repparttar 127853 results from SEO are very impressive. One of our long time clients inrepparttar 127854 printing industry has been operatingrepparttar 127855 same site for almost five years. Instead of rebuilding their website which has a very simple design, they decided to perform SEO. That same site now delivers so much business that SEO isrepparttar 127856 only form of sales and marketing they use (both online and offline). Another client now does as much business in one day as it used to in seven. And this client originally wanted to rebuild their site first. And to this day,repparttar 127857 site is stillrepparttar 127858 same except for some minor regular updates. Inrepparttar 127859 past,repparttar 127860 client did a lot of print advertising, but because of great SEO results, they have cut their advertising costs in half and achieved sales growth of 700%! For more great examples, readrepparttar 127861 case studies onrepparttar 127862 Search Engine Marketing Professional Organization (SEMPO) website.

Rebuilding a website Rebuilding a site makes it look nice, provides fresh content, and sometimes improves navigation. Will any of these lead to increased visitors? Most likely not. Making aesthetic changes does very little to increase a website's visibility onrepparttar 127863 Internet. It is estimated that 56% of ALL websites are "lost in cyberspace"! What isrepparttar 127864 point of spending money on rebuilding a site if no one ever sees it? It would be a complete waste of time, money, and effort - all of which translate into a very poor ROI.

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