Their articles start turning up on websites, and their URLs start turning up on search engines.

It’s a formula that really works and it's a win-win formula: they enjoy writing and helping others, they increase their knowledge as they write, readers benefit, and writers gain recognition.

Almost overnight you can become #1, 3 and 8 on google in a category, and pop up also under amazing keywords. In time you can establish your expertise, drawing clients and customers to your website for right reasons, building a firm foundation for a business of practice.

You can also avoid “link farms” spiders don't like, because you'll be racking up so many "real" links from article sites. You'll also get more requests for link trades and other alliances than you can handle.

Traffic is everything. As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website already on web. You can even have it indexed by search engines. However, even after all that, a website may only get a handful of visitors a day. After a few weeks of launching a website, you may catch up to fact that getting people to your site takes a lot more hard work than you expected. It will take many different approaches to make your website known, and you'll have to pull all stops: list your website in major directories, have it crawled by search engines, create a signature file for your emails, publish a free newsletter, exchange links, stamp your domain name in your business cards, stationary, and promotional material, advertise in traditional media, etc. But above all, it will take time, sometimes months or even years, before you're able to get significant traffic to your website, so prepare to be patient and don't give up.

Myth #2: We guarantee top placement with search engines When it comes to search engines, nobody can guarantee anything. The task of search engine optimization is a lot like trying to predict stock market. Just as no stockbroker can guarantee you a 100% return on your money (if he can, how come he still has to work?), no search engine optimization "expert" can guarantee you a top placement. Maybe he can position your website in a top spot for keywords that nobody uses, but that wouldn't be of any help, would it? All you can do to try to score big with search engines is to follow some basic guidelines, like putting your preferred keywords in your page title, repeat them often in your web page copy, and creating a site map link near top of page so that search engine can crawl all your pages. Other than basic things like that, only other strategy that can significantly improve your ranking is to get a lot of links to your site from authoritative pages related to your topic. That means more hard and time-consuming work, but you can only take out what you put in, don't you? So, if you want good results, stop listening to hype-meisters and get to work.