The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing web, vast majorities of whom are here for two reasons . . .
Namely, to learn something or to buy something!
The trick, for a salesperson, is to find out what it is they're looking for and get it into their hands.
Niche marketing narrows down whole process of supply and demand. It enables you to pinpoint products or services that are most sought after, and concentrate on those. This is helpful because most people who come to Internet are searching for a specific item or piece of information, and they don't want to invest in a whole lot of time and expense having to wade through stuff they aren't interested in or want.
It gives an eBook marketer ability to produce informational products much faster than in a more generalized market because he or she is focusing on one issue and so is not required to include all details of how one arrives at particular question.
For example, take idea of "niche marketing" itself. When one proceeds to write about it, it's already a given fact that most people who want to know what it is or how it's done do not need to know everything there is to know about Internet Marketing as a whole.
The given is that, if they are curious about niche marketing, they most probably have already looked into more generalized category and don't need to get into it again. All one has to do then, when explaining niching, is to use references to general category if need be.
So it becomes a much simpler process of writing about specific area of Internet Marketing called Niche Marketing. Simpler usually means faster, faster means more production and a greater ability to get product out as demands and trends change!
Niching also opens playing field wide, because it allows a marketer to niche his or her niche down even more specifically into smaller and smaller niches. Now, under normal circumstances, this might be considered marketing suicide, because smaller and more focused topic, less odds of finding a large grouping of people wanting to know it.