What you see is not what you always getWritten by Florie Lyn Masarate
The line “what you see is what you get” is not always true especially when put into context. Try creating or putting a photo or a drawing in computer, then putting all right colors. What do you get? You have just created perfect picture! Using all techniques software has to offer, you succeeded in making pictures with right colors. Just perfect.
The problem came when you tried printing it out. The printed copy did not turn out exactly like one in computer right? Although it looks fine, but it does not fit into one you see on screen. You tried editing colors, to no vain. Then to get to think that what you see is not what you always get.
There are some limitations in computer technology that justifies what you see in computer is not what you see when it is in print. This, combined with light conditions are one of most common factors that affect color printing. There are a lot of things that publishers and people have to consider in wanting to get right colors into prints. To those who have good fortune of doing it get to realize that there are many complexities, together with art and science, involved in process.
One of reasons is light being used by computer for display. Pictures and designs are therefore illuminated by this, giving viewer a crystal clear image, void of any fault, not only in colors but also in lay out and texture. It should be taken into account that monitors display images with added primary colors red, green and blue. These colors are not associated to in prints.
Written by Florie Lyn Masarate
Magicians at work
Looking at graphic designs, you may begin wondering how each is extremely different from another. You would not see deigns that look same. There are also similarities, maybe in colors and in concepts, but that is where it ends.
If you have works that needed to be done, you would consider having more than one graphic designer to do it. This way, you are assuring yourself of an original piece of work. If it is any consolation, there are a number of combination, design and color techniques that graphic designers can use to produce quality design clients are looking for. No two designs are same, can be quite similar but certainly not same.
Ever wonder how these graphic designers come up with their ideas? Or better yet, are they willing to share process of their work to people? By giving people ideas on how they go about their designs, peoples’ questions and wonderings would definitely be solved. For some who believes that these designers border from a magician to a superhuman, they would be devastated to know that designers are just as human as all of them are. That graphic designs are works created by people having more imagination than most people have. And that modern tools and equipments are now available for everything people can think of doing.
Graphic designers should take into consideration that designs would not be possible if it weren’t for people who have thought of it and wanted it done. These are clients asking for their services. It would not at all be asking too much for these same clients to be included in process of graphic designs making. Giving them an idea is not exactly sharing trade or personal secrets. Just enough to make them better understand that graphic designs do not just appear out of thin air. And that ones who make them are not wizards. Experts, but not magicians.