What you need to know about Google's new AdWords affiliate policy.Written by Rolf Arne Trondhjem
A lot of affiliates are selling other people's products with AdWords. This has been known as easy money, since no website is required. All you need is a ClickBank ID and you have over 10.000 products to offer your visitors.When Google changed affiliate policy in January, many affiliates saw their future AdWords income vanish up in smoke. Simply because they didn't know how to build a web page, or a Landing page. Webmasters and others with HTML skills said this was a great thing, because now they "got rid of" a lot of competition. And this is correct. Since Google now accept only one ad from a top domain, you really have only 2 options: 1. Start creating your own landing pages 2. Hope your ads have best CTR, so Google choose your ad instead of all others selling same product. What about those landing pages? Tests I have been doing shows that in some cases only 50% of visitors click on to sales page. This actually means that you have to send twice as much visitors as before to make same amount of sales! What should a good landing page look like?
| | Find Powerful Keyword Phrases in Five Easy Steps!Written by Chet Childers
You may not realize it, but in next few minutes you are going to learn one of three most important steps to a successful pay-per-click campaign. That is, how do we find powerful keyword phrases in five easy steps? And best of all, these steps are absolutely free! As a start, you should focus on finding keyword phrases versus individual keywords. An individual keyword is usually too general in target and carries a higher bid price. For example, just think if you chose keyword "toys" and how many types of toys might come up in search results. We could have girl toys, boy toys, adult toys, child toys, youth toys, adolescent toys, pool toys, etc. If you were marketing toys for boys six to nine years old and bid on keyword "toys" you would probably spend an excessive amount and get a number of click-throughs from individuals that are not in your target market. So, how many keyword phrases do you need? Your goal should be a minimum of twenty keyword phrases with a target of seventy-five to one hundred. By time you apply matching options offered by pay-per-click search engine, you should have more than enough keyword phrases. Where do you find phrases? Keyword phrases can come from a number of sources. As a first step, take a look at your website and start listing possible keyword phrases. Think about your Unique Selling Proposition for your product or service and add to your list of keyword phrases. Who are your competitors? Go to your search engine of choice and do a quick search with your initial list of possible keyword phrases. Scan search results and select several web sites. Read text on selected web sites and add keyword phrases to your list. If you would like to get detailed in your search, review Meta tags for title, description and keywords. The simple way to do this is place your cursor in web site page, click right mouse button and select "View Source." Now, add more keyword phrases to your list. Some of best sources for keyword search phrases are suggestion tools provided by pay-per-click search engines. Two of most popular are Overture Keyword Selector Tool and Google Adwords Keyword Tool. Go to Overture Keyword Selector Tool and enter your keyword or keyword phrase in search box. The tool will display for past month: your keyword phrase, number of searches, other keyword phrases containing your keyword phrase and number of searches for other keyword phrases. You should be able to add a number of keyword phrases to your list that perhaps you haven't thought of plus you get one other key piece of information.
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